representative sample

Never Sample On Auto-Pilot

How do you decide the right variables to control on? The sample supplier needs to understand the objectives of the research as well as the analytic plan in order to make solid recommendations. Without this understanding it is difficult to build an appropriate sample.

Susan Frede

sampling
demographics
representative sample

GRIT Says Panel Woes Are Jeopardizing MR’s Future.

A running theme through the 82 pages of the most recent Greenbook Research Industry Trends Report (GRIT) is that the quality of survey sample has eroded to the point of crisis for market research.

Michael Smith

panels
sample quality
representative sample
mobile research

Purist, Meet Real World

The New York Times and CBS News recently announced the use of online panels as part of their election coverage polling. This reignited the online/phone quantitative research debate.

Ron Sellers