It's that time of year again, and we bring to you 38 predictions for the market research industry in 2020. See what the industry leaders of insights have to say about what to expect as we enter the new year.
Another IIeX Behavior US has come and gone, and the takeaways are even better than ever. Here are 3 takeaways from the event to help highlight some exceptional sessions.
The weak visualization of side-by-side pie charts stresses the need for visuals to be interpretable in seconds.
Ensure high-quality outputs and well-executed research by utilizing some of these strategic pointers.
Research does take time. Like any painting or book, every time you look or read it again you have a new perspective or learning. Speed is important but so is the process of learning and understanding.
Its time to rethink the role of surveys as a tool for building the brand relationship between a company and its customers.
The Net Promoter Score is most people's go-to measure for evaluating companies, brands, and business units. However, the standard way of computing the NPS is a bit of a pain.
The implications of the research studies used to criticize pie charts are greatly over-stated. And some are junk science.
Bias impacts ALL of us, not just voters and consumers, but also pollsters, researchers, and decision makers.
The Item Count method can be used to reduce the effects of social desirability distortion.