What is real-time market research and how does it change the way researchers understand an experience? Find out with the latest in the Big Ideas Series with Andrew Konya.
Of the 3,064 unique links shared on the Twitter #MRX hashtag over the past two weeks, here are 10 of the most retweeted...
Big Ideas author Melanie Courtright discusses the two essential questions you should ask your data provider in order to gain a better understanding of research participants - and why it matters.
We live in an age when research needs to be faster and cheaper without losing depth. This leads both clients and vendors to look for innovative approaches and tools to address these challenges.
Scoot Insights shares 10 of their Best Practices that allow teams to conduct agile qualitative research without compromising depth or quality of insights.
As with every methodology, there are some potential challenges to overcome with online communities to ensure you generate strong results.
Recent reports of the death of the focus group have been greatly exaggerated. Jamin Brazil, CEO of FocusVision explains why the focus group is even more relevant today than it's ever been.
Increased automation does not have to come at the expense of humanness. The two can co-exist. If anything, automation is the tool that allows us to increase our capacity to have human interactions.
Online qualitative research is rapidly gaining in popularity, however, myths about it still abound. Katja Cahoon addresses some of these myths.
Emojis are a huge part of how people express themselves today, and they can benefit your smartphone qualitative projects.