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Dana Stanley
Greenbook’s Chief Revenue Officer
Archive: purchase intent
Research Methodologies
How neuromarketing research aids understanding of non-conscious choice
Emotions perform numerous crucial roles in our everyday lives. Through the expression of emotions we manifest our feelings, we signal our intentions, ...
Marlena Pracalo
Research Project Manager at NEUROHM
Research Methodologies
How to Leverage ALL Your Data to Improve Customer Experiences
These days, it seems like you can’t buy anything without getting some sort of survey right after the fact. Surveys are powerful tools for gathering in...
Jessica Petrie,
Senior Strategic Insights Consultant at InMoment
LevelUP Your Research
Why I Don’t like the Five-Point Purchase Intent Question
Purchase intent questioning does not accurately mirror shopper choice.
Joel Rubinson
President at Rubinson Partners Inc
Customer Experience (CX)
Unleashing the Value of Customer Intent and Intelligent Interventions
Customer purchase intent in completing online shopping sessions.
Rogayeh Tabrizi
CEO at Theory+Practice(TAP)
Interdisciplinary Insights: Esoteric Descriptors Could Decrease Perceived Appeal of Products
Unknown product descriptors have an effect on price and appeal.
Julia Maier,
Xpert Solutions Product Manager at Aytm
3 Ways the Customer Journey is Changing Post-Pandemic
If you’re working off a strategy that doesn’t address data privacy concerns, rapid digitization, and your online presence, you’re behind the pack.
Romy Jacobs
Freelance Market Research Analyst
Bringing a New Product To Market: Bridging the Divide Between Insights and Activation Through Data Strategy
How Nationwide designed a debt-reduction product with differentiated market features.
Dave Stewart
Vice President at ENGINE
Research Methodologies
When Forecasts Go Wrong
Why do forecasts go wrong? There are a few reasons; the GIGO principle, competitive reaction, and the precarious nature of asking intent.
Steve Needel,