Looking to maximize ROI can lead to tough questions about efficiency and innovations. See how Nestle tackled innovation through the use of an analytical framework and was able to anticipate the success of a product launch.
[Big Ideas Series] Leveraging AI's ability to gain insights to test products and understand consumer behaviour with an objective, data-backed approach.
Colson Steber shares 10 key product testing market research insights that can help put your product launch on-track for short-term adoption and long-term profitability.
