Archive: predictive modeling

Adding Research Value with Predictive Insights

LevelUP Your Research

Adding Research Value with Predictive Insights

Why your insights should be both descriptive and predictive.

Joel Rubinson

Joel Rubinson

President at Rubinson Partners Inc

Share of Search – Help or Hindrance to the CMO?

Gain & Retain®

Share of Search – Help or Hindrance to the CMO?

Is Share of Search (SoS) a reliable metric to measure brand success?

Ken Roberts

Ken Roberts

Chief Innovation Officer at Forethought

The Digital Crystal Ball: 3 Ways to Use Predictive Analytics to Grow Business

Research Methodologies

The Digital Crystal Ball: 3 Ways to Use Predictive Analytics to Grow Business

Unlock the power of predictive analytics for your business.

Adriana Lynch

Adriana Lynch

Chief Marketing Officer at Chief Outsiders

Predictive Analytics – The How’s, Why’s, and Common Pitfalls

Research Methodologies

Predictive Analytics – The How’s, Why’s, and Common Pitfalls

Take a glimpse inside the crystal ball, or rather into the world of predictive analytics.

Kevin Mabe

Kevin Mabe

Chief Analytics Officer at Corus

A Debrief on “Predicting Election 2016”: What Worked and What Didn’t

Brand Strategy

A Debrief on “Predicting Election 2016”: What Worked and What Didn’t

Tony Jarvis reviews the seminal ARF/GreenBook Sponsored Forum on the implications of the learnings from the election polling for research.

Tony Jarvis

Tony Jarvis

Consumer Behavior

Reflecting On The Reality Of Research: A Pre-BAQMaR Conference Interview With Orlando Wood

The BAQMaR Annual Conference is being held December 8th in Ghent, Belgium. It’s going to be one heck of an event, with a stellar line-up of true leade...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook