The importance of human creativity in market research and insights.
The automation wave and how it benefits consumers.
An interview with 2022 Future List honoree Josipa Majic (Tacit).
The loss of the “human touch” in digital marketing – and its future.
An interview with 2022 Future List honoree Salam Beasan (Similarweb).
An interview with 2022 Future List honoree Mark Resnick (Zappi).
An interview with 2022 Future List honoree Rob Turnbull (Twitter).
Improving B2B relationships in the post-Covid world.
An interview with 2022 Future List honoree Melina Palmer (The Brainy Business).
An interview with 2022 Future List honoree Rogayeh Tabrizi (Theory+Practice).
An interview with 2022 Future List honoree Jessica Wong (Paramount).
Discussing the key themes & trends of IIEX North America 2022.
An interview with 2022 Future List honoree Gareth Bowden (FlexMR).
Interview with Ivana Taylor, a small business and marketing expert.
An interview with 2022 Future List honoree Chloe Russell-Sharp (Brandwatch).
Identifying the key trends and current challenges in the MR industry.
An interview with 2022 Future List honoree Sascha Eder (NewtonX).
An interview with 2022 Future List honoree Adam Colasanto (Vizit).
Alchemer’s 2022 predictions emphasize the growing importance of CX.
Industry leaders’ MR predictions for the new year.
Industry leaders’ predictions for 2022: growth, tech, and talent.
Is Share of Search (SoS) a reliable metric to measure brand success?
GRIT Future List honoree, Olivier Tilleuil, explains why you should always be able to explain insights to your Mom.
What the leaders of market research expect in 2020.
An update and analysis on the current state of the industry.
Predictions on what 2019 will hold for the insights industry
MR industry leaders discuss emerging trends in AI and offer ideas for taking action
How digital product design will change business
The trends driving customer-centricity in 2018.
Hottest topic, biggest disappointment, & rising threat in insights
Thought leaders in insights & analytics share their predictions for 2018.
Look back at what did and did not happen in 2017 from this past year’s market research predictions.
Discuss five trends that will impact the face of market research in 2018.
GreenBook Blog checks in with 40 Insights & Analytics thought leaders who offer their predictions for 2017.
Dan Foreman judges the 125 predictions for 2016 we published last year. How did our soothsayers do? Not very well!
Our industry pace of change is not one that can be evaluated in individual years. Rather, it should be measured in decades.
To be customer centric, your brand needs to invest to understand and respond through your brand strategy.
Introducing the industry’s first prediction market-based volume forecasting capability.
Here’s my report on what will have likely happened in 2016 based on the predictions made by industry thought leaders on the new year.
Despite Niels Bohr’s advice that ‘Prediction is very difficult, especially about the future’, here are my predictions for 2016.
At the midpoint of this decade, it’s a good time to look backward and forward to 2020. I see an exciting time for our industry.
In the age of data driven marketing, we need to find the prediction question in every study and address it.
There are a lot of questions smart CMOs, marketers, planners, and brand strategists should ask about their research.
More questions for Gregg Archibald, Simon Chadwick, Reineke Reitsma & Louise Chater of the Research For Good “Predictions for 2013” webinar.
Predicting the future is a tricky business. If you don’t agree, ask these people …
Many researchers writing for the press and the blogosphere these past few weeks drew their inspiration from Janus, the two-faced god who looks to the ...
I’ve recently spent some time reading predictions about the future of the MR industry (probably because at year-end, they proliferate).
Romi Mahajan has an idea for a budding market research genius; you can make a mark and make a ton of money if you do this one right.