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pre market quality
#ARFAM8 : Kellogg’s Targets Weight Conscious Women HH With Addressable TV Campaign.
David Brudenell
kelloggs
arfam8
multi screen
single source measurement
pc
aaron fetters
starcom
am8
self directed media behaviors
multiplatform measurement
cbs
arf audience measurement
addressable tv
helen katz
digital warming
liquid content
primary kpi
pre market quality
audience delivery
in market effectiveness
mass marketer
business leadership 2
change
emerging
marketing
market research respondent engagement
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comscore
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