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#ARFAM8 : Kellogg’s Targets Weight Conscious Women HH With Addressable TV Campaign.
David Brudenell
addressable tv
single source measurement
pc
aaron fetters
starcom
am8
self directed media behaviors
multiplatform measurement
cbs
kelloggs
multi screen
helen katz
digital warming
liquid content
primary kpi
pre market quality
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in market effectiveness
mass marketer
arbitron
emerging
marketing
market research respondent engagement
market research social media
market research innovation
business leadership 2
marketing mix modeling
comscore
change
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arf audience measurement
arfam8
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