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Dana Stanley
Greenbook’s Chief Revenue Officer
Archive: pepsico
Yesterday, Today, and Tomorrow: Bringing Clarity During COVID-19 Crisis Uncertainty
How the Pepsico Foods COVID taskforce used projective techniques and future scenarios to understand the drastic changes COVID-19 had on consumers’ lif...
Anuradha Mohan
Manager, Strategic Insights at PepsiCo Foods North America
Coke vs Pepsi: Modern Day Cola Wars
It’s 2021 and the Cola Wars are back!
Catherine Gutierrez
VP of Marketing at MFour
Insights Industry News
#TMRE Debrief: Market Research At A Critical Inflection Point
Does Market Research choose the forward moving trajectory or, are we so paralyzed by our traditions that we’ll bring about our own demise?
Jackie Rousseau-Anderson
Senior Vice President & Chief Client Officer at SIMMONS Research
Truth & Transformation: Acitvating Research to Lead Growth
It’s was a great day here in Atlanta at the AMA Marketing Research Executive Forum. Chairperson Kelley Styring and the AMA have put together a great m...
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
CEO Series
PepsiCo And The Ongoing Shift Towards “Pull” Vs. “Push” Marketing
Further evidence of the shift occurring to “pull” vs. “push” marketing and the integration of insight gathering into the core marketing strategy. Inhe...
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook