Archive: passive data collection

Understanding Consumers Through Their Mobile Activity

Understanding Consumers Through Their Mobile Activity

The future of insights relies on quick, reliable data. Passive metering provides that and more…

Greg Lipper

Greg Lipper

CEO at People Data Company, Inc.

Based in Blockchain – Building an Ecosystem of Trust

Research Technology (ResTech)

Based in Blockchain – Building an Ecosystem of Trust

How to collect data in an ethical way, and maintain the trust of consumers using blockchain.

Paul Neto

Paul Neto

The Future of Market Research and Insights is Passive Data Collection

The Future of Market Research and Insights is Passive Data Collection

Don’t be threatened by passive data collection, as it is meant to complement, not compete with reported data

Christopher Boon

Christopher Boon

SVP of Enterprise Solutions Group at Dstillery

Insights Industry News

Growing the Industry by Funding More Research: Part Three (Understanding YouTube)

This groundbreaking research reveals who’s watching YouTube, how they’re watching, and what specifically they’re watching.

Peter Zollo

Peter Zollo

Research Methodologies

Why Behavioural Data Is a Key Part Of The Future

MR professionals are getting more sophisticated in how they apply data. But, one area that has lagged behind is how the data is collected.

Eli Portnoy

Eli Portnoy

Co Founder & Chief Executive Officer at Sense360

How A Breakdown In Trust And The Battle For Privacy Will Shape The Future Of Insights

What if the privacy bubble pops? What happens to the brave new world of consumer insights if its foundation develops unexpected cracks?

Greg Heist

Greg Heist

Chief Innovation Officer at Gongos

#MRMW Preview: Why Location is the Killer Feature of Mobile Research

That pulsing blue location dot on your smartphone’s mapping app is exactly what makes this device a uniquely powerful tool for market research. Here a...

Thaddeus Fulford-Jones

Thaddeus Fulford-Jones