GreenBook

#IIeX Focus Series – Technology & Market Research 2014 (1 of 5): Mobile

In the first part of a five part series examining where market research is in technology adoption, Phil Rance looks at the state of mobile research leading up to the IIeX Europe conference in Amsterdam.

Phil Rance

Google Consumer Surveys Unleashes G Force Change

Google Consumer Surveys just revealed the next phase of their growth plan which was to say the least, aggressive, with clear intent to own as much market share as possible.

Ellen Woods

5 Things That Will Become Obsolete in Market Research Sooner Than You Think

As someone who believes that embracing the ridiculous is an important element in innovation, I'd like to submit to you my 5 sacred cows in Market Research that will become obsolete quicker than you and I can imagine.

Greg Heist

The State of Gamification in Market Research

The concept of "gamification" and "market research" has been slowly gaining traction for several years. So: what is the leading example of successful gamification in market research?

Jason Anderson

Google Consumer Surveys: Friend or Foe?

Since being rolled out in March of 2012, Google Consumer Surveys hasn't quite put anyone out of business yet, but its visibility and reach are on the rise. Since this new kid on the block looks here to stay, we decided to take GCS out for a spin to evaluate it.

Katrina Lerman

Sliders: Good for White Castle, Bad for Research

Online surveys often use sliders in an attempt to spark respondent engagement and relieve the tedium of grids and radio buttons. But in relieving the tedium, you are probably getting biased data.

Ron Sellers

Gamification in Market Research – Is Respondent Engagement More Important than Bias?

Does Gamification actually move the perceptual goalposts with its brain-engaging techniques? Or more critically: does Gamification introduce a new element of bias? Here's my take.

Edward Appleton

Treating Survey Respondents As Real People

Let’s be certain to respondents as people, and design surveys that they want to take, and adapt them to the appropriate environment (be it mobile or otherwise), with the right incentives to make them want to take their time and answer honestly and accurately.

Ben Leet

A Sparq of Innovation for Online Research? Vision Critical Does It Again.

Vision Critical has solved a major usability issue for most survey solutions by creating an intuitive, flexible, and most of all useful module for data analysis that goes far in eliminating the need for secondary tabulation packages during the analysis process.

Leonard Murphy

Research Transformation: 3 Companies That Are Getting It Right.

I've had the opportunity to get to know three very interesting companies that are pioneering innovative new models. Let's take a look at how each one is reinventing market research. Meet Join the Dots, Motista, and Decooda.