Archive: online shopping

What’s the Difference Between Digital and ‘Modern Retailing’? Real Consumer Understanding

Focus on APAC

What’s the Difference Between Digital and ‘Modern Retailing’? Real Consumer Understanding

Discover the unmet needs of consumers in the digital retail experience and unlock growth in consumer preference.

 Edward Bell

Edward Bell

General Manager of Insights, Brand and Marketing at Cathay

Unleashing the Value of Customer Intent and Intelligent Interventions

Customer Experience (CX)

Unleashing the Value of Customer Intent and Intelligent Interventions

Customer purchase intent in completing online shopping sessions.

Rogayeh Tabrizi

Rogayeh Tabrizi

CEO at Theory+Practice(TAP)

Bhaven Sheth from Mondelez International Shares About Getting to Know the Changes in Snack Shopping Dynamics
Colin Wong

Colin Wong

Principal Consultant at Insights Heroes

Reopening: 15 Months of COVID Shopping Trends

Consumer Behavior

Reopening: 15 Months of COVID Shopping Trends

When asked, 66% of buyers say they prefer to shop in-store, over both online and curbside delivery.

Catherine Gutierrez

Catherine Gutierrez

VP of Marketing at MFour

The Rise of the Super Shopper in Omnichannel Retail

Behavioral Science

The Rise of the Super Shopper in Omnichannel Retail

They expect to get what they want, how they want it, when they want it, and at the best possible price. How to appeal to this new breed of savvy shopp...

Nicole Alfano

Nicole Alfano

Senior Product Manager at Behaviorally (Formerly PRS)

Spotlight on North America: Consumer Trends in the “Year of the Brand”

Consumer Behavior

Spotlight on North America: Consumer Trends in the “Year of the Brand”

Brands need to regain consumer trust in 2021. What does that mean for businesses?

Ron Ruffinott

Ron Ruffinott

VP, Head of Research Solutions at Toluna

Here’s Why 49% Buy Luxury Products in a Pandemic

Here’s Why 49% Buy Luxury Products in a Pandemic

Learn how the finance industry can fight back with better insights.

Catherine Gutierrez

Catherine Gutierrez

VP of Marketing at MFour

In-store vs Online Shopping: Where and What Consumers Buy

Insights Industry News

In-store vs Online Shopping: Where and What Consumers Buy

Can you guess what consumers said was the most important factor when deciding on a big purchase?

Catherine Gutierrez

Catherine Gutierrez

VP of Marketing at MFour

How COVID-19 Has Changed Holiday Shopping and What That Means for Retailers

How COVID-19 Has Changed Holiday Shopping and What That Means for Retailers

Why consumer insight will be so valuable during this year’s holiday season in particular.

Alessia Lamonaca

Alessia Lamonaca

Director of Marketing at Medallia LivingLens

Amazon Prime vs. Walmart Plus—Who Will Win?

Insights Industry News

Amazon Prime vs. Walmart Plus—Who Will Win?

They have the bricks but will they get the clicks? Should Amazon be threatened by Walmart’s new membership program? Yes.

Catherine Gutierrez

Catherine Gutierrez

VP of Marketing at MFour

COVID-19 Insights: 7 Key Takeaways on Consumer Attitude and Future Behaviour

COVID-19 Insights: 7 Key Takeaways on Consumer Attitude and Future Behaviour

Is your global brand ready for major changes in consumer behavior?

Nicole Huyghe

Nicole Huyghe

Unilever’s eCommerce Journey with SKIM on Mobile Ready Hero Image Design

Unilever’s eCommerce Journey with SKIM on Mobile Ready Hero Image Design

Unilever & SKIM established mobile image standards to improve the online shopping experience and increase sales

Mike Mabey

Mike Mabey

Do Online Pack Shots Need a Hero (Image)?

Do Online Pack Shots Need a Hero (Image)?

Traditional pack shots are too small to be seen on mobile devices, thus hero images do significantly better when tested with consumers

Mirna Đurić

Mirna Đurić

Focus on Shoppers: How Americans Shop Online for Groceries

Focus on Shoppers: How Americans Shop Online for Groceries

The growth of online shopping for groceries in America is opening a new realm for consumer research

Rick West

Rick West

Insights Industry News

2015 Insights-Driven eCommerce Resolutions

Customers are the reason for ecommerce success. Use the tools that connect our businesses directly to those customers’ insights.

Malcolm Stewart

Malcolm Stewart