GreenBook

Conducting Latam Online Research? Read This First

Find out how to conduct successful research in Latin America with this guide to navigating the region.

The Future of Video for MRX

Technology is making the use of video in the market research industry easier, cheaper and faster to discover and communicate insights.

Alistair Vince

Connecting with Consumers in the Modern Age

In response to "Cheap, Fast & Easy" by Michalis Michael, this article continues the discussion of the changing research landscape through democratization of research, affordability, and self-service.

Zach Simmons

Making Online Qualitative a Success: Through Their Eyes and in Their Shoes

We live in an age when research needs to be faster and cheaper without losing depth. This leads both clients and vendors to look for innovative approaches and tools to address these challenges.

Katja Cahoon

Why Respondents Don’t Like Participating In Research (And What We Can Do About It)

The newly released GRIT CPR (Consumer Participation in Research) study showed that the majority of the people who have willingly given up their time, often for little or no reward, are dissatisfied with their experience participating in research.

Leonard Murphy

Ever Thought of Researching Ethnic Minorities Online?

A treasure trove of insights awaits those who have the confidence to challenge mistaken assumptions and to give a proper voice to ethnic minorities.

Marie-Claude Gervais

Five Challenges to Overcome for Successful Market Research Online Communities

As with every methodology, there are some potential challenges to overcome with online communities to ensure you generate strong results.

Lisa Boughton

Seeing is not Believing

In a study, Hotspex discovered that online testing is as effective as laser eye-tracking and, in the process, they uncovered a disruptive truth.

Gera Nevolovich

Welcome to the Third Age of Focus Groups

Recent reports of the death of the focus group have been greatly exaggerated. Jamin Brazil, CEO of FocusVision explains why the focus group is even more relevant today than it's ever been.

Jamin Brazil

Are Myths Stopping You From Engaging in Online Qualitative Research?

Online qualitative research is rapidly gaining in popularity, however, myths about it still abound. Katja Cahoon addresses some of these myths.