The market research industry in the Asia Pacific region is undergoing an exciting transitional phase. It is steadily making a much-needed transition t...
So much of our work has shifted online, leading to a heightened awareness of our industry’s need for humanization. It has become clear to most that th...
Microsoft’s “listening-based” approach to social media user research.
A 2021 study reveals the value of unsolicited customer opinions.
Online sample is finding its place by driving innovation in ResTech.
What are the GDPR implications for interviewers moving to video?
DIY sample buying may look easy, but looks can be deceiving.
The insights industry is facing a global supply shortage.
Finally. A proven solution to one of the most challenging identities of Community Panel – online survey fraud.
GRIT Future List honoree, Mark David Alvarez, tells us about his quest to champion digital research in a highly face-to-face research-centric market.
Remote research has its limits. But is remote research gone for good?
Once believed to be a minor player, online communities have become a central pillar of an effective research strategy.
5 reasons virtual focus groups could become a permanent fixture in the toolbox for market researchers.
If Ethnographers study humans in the “real world” what exactly does that mean for remote research?
Market research online communities can deliver unbeatable insights instantly and provide great ROI.
Driving actionable insights, from online qualitative research.
The increasing shift to use of online research tools.
Find out how to conduct successful research in Latin America with this guide to navigating the region.
Technology is making the use of video in the market research industry easier, cheaper and faster to discover and communicate insights.
The research landscape is changing through democratization of research, affordability, and self-service.
Katja Cahoon explores the challenges and benefits of online qualitative research.
Most research participants are dissatisfied with their experience. What can we, as an industry, do about it?
A treasure trove of insights awaits those with the confidence to challenge mistaken assumptions and to give a voice to ethnic minorities.
Hotspex discovered that online testing is as effective as laser eye-tracking and, in the process, they uncovered a disruptive truth.
FocusVision CEO Jamin Brazil explains why the focus group is even more relevant today than it’s ever been.
Online qualitative research is rapidly gaining in popularity, however, myths about it still abound.
It’s time to stop ignoring emojis and start leveraging them in online qualitative research.
Here are three simple criteria to help you evaluate online qualitative vendors and find the right one for your needs.
Dynamic questions can improve the survey experience. Here are some common sense ways to avoid pitfalls when using dynamic questions.
Having the right incentive, at the right time, can have a huge positive impact on engagement, response and appeal.
DIY firms are solving problems that research agencies are not, or are slow to solve and delivering the essential components of quality, speed, and cos...
Microsoft officially joined the research technology supplier industry with a potentially highly disruptive offering called Pulse for Market Research. ...
Qualitative research has long been used to inform advertising and communication strategies and to test ads before they are made public.
Five trends in online sampling, and where they are headed in the future.
In addition to being a source of innovation and inspiration for marketing, online communities can benefit your business in many other ways.
Three steps to make your consumer collaboration a real success in the long run.
Why is nobody here addressing the elephant in the room? It’s not just sample quality. It’s survey quality.
We know that qualitative research is evolving. But, is it thriving or dying?
When it comes to developing a purely representative sample, telephone research is still far better than online research.
Ray Poynter gives a “Big Picture” look at the key trends in mobile market research.
To cultivate greater intimacy with our research participants, we have to think of new ways to create more human relationships with them.
The industry is changing very fast indeed now, and the need to adapt to the new world we find ourselves is more important now than ever.
Revelation is showing how technology can be used to help enrich and enhance a multi-modal qualitative research design.
TNS is taking the lead with a serious look at mobile in market research as a global opportunity.
Ahead of the IIeX Europe conference in Amsterdam, Phil Rance examines where market research is in technology adoption. Today: Social Media.
Ahead of the IIeX Europe conference in Amsterdam, Phil Rance examines where market research is in technology adoption. Today: Mobile.
How will mobile impact society and research over the next 3 years? Ray Poynter gives his predictions.
Mobile research will become the methodology of choice for much of our work in emerging markets.
A deep interview on transformation in the insights industry with Group Chief Strategy Officer of Toluna, Dr. George Terhanian.
Google announced the next steps for their Google Consumer Surveys platform, with clear intent to own as much market share as possible.
Knowing the difference between Digital Natives & Digital Immigrants is a necessity for marketers and researchers.
An interview with RIWI Corporation CEO Neil Seeman, winners of the Insight Innovation Competition Phase 3 at IIeX in Philadelphia.
Defining mobile research quality, in absolute and relative contexts.
Ben Leet offers three core differentiators that best explain why MR needs to heavily invest and integrate mobile in our methodologies.
Paul Rubenstein shares his best practices for getting the most out of qualitative research.
Five recent effects of technology on the relationship of consumers and brands and their impact on Market Research.
An interview with the Insight Innovation Competion winner, Stephen Phillips of ZappiStore.
What would it mean for our research if our participants’ hardware could share their senses?
A review of free or almost free online tools to help researchers create more engaging presentations and reports.
Yes, perhaps the discussion about where the “Post-PC Era” begins is close to an end. But what are the implications for our industry?
I wonder why we continue to question whether our industry should adopt mobile research as a core methodology?
Are the social media heavy users in #MRX ahead of the curve, or are they simply talking to each other?
With consumers going digital, researchers should embrace mobile research methodologies and technologies now.
The announcement that Google had launched a formal market research offering sent shock waves through the industry today.
It’s imperative to understand what type of skew your selected methodology may be bringing to the data.
One contributor to the panel quality problem is panel recruitment. Laura Davies looks at the recruiting challenges faced by online panels.
Online is a medium that changes the way we express ourselves. How researchers approach the issue of online authenticity is an important one.
Grey Matter Research returns with a follow-up to their 2009 study on online access panel quality.
Who’s really responsible for poor questionnaire design? Clients – or Agencies? Maybe both? Edward Appleton shares his take.
SurveyMonkey is acquiring MarketTools in a deal that values SurveyMonkey at roughly $1 Billion.
Mobile met several milestones that would seem to indicate it has reached a mobile tipping point in 2011.
Rather than grow larger panels with dozens of profiling questions, perhaps we should find new ways of identifying qualified participants.
For MR shops out there who are concerned about how to ethically treat social media data, just remember one rule: it’s not private data.
Vision Critical launches new Quick Reports analytical tool and Global Panels offering for their Sparq online research platform.
Client-side researcher Jason Anderson weighs in on the data privacy debate from his unique perspective in the gaming industry.
Lenny Murphy shares his favorite entries to the NGMR research meme contest, as well as one of his own submissions.
Some recent sharings and an upcoming panel discussion webinar on the future of market research.
The Research Liberation Front has come up from the underground and are spreading their dissident ideas of “Set Research Free” via the web!
An interview with John Williamson, CEO of Qualvu, on the company he has built and the vision he has of the future.
There is no “best” methodology or approach. The “best” methodology is the one that will be most ideal for the specific project at hand.
How four leading market research firms joined forces for a mobile ethnography of the Super Bowl, and what was learned.
This Sunday, four leading market research agencies will conduct a real-time mobile ethnography study of Super Bowl watchers.
As mobile interfaces improve, the applicability of mobile in market research will only grow.