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Insights That Work

Insights: online communities

The Shopper’s Nest Community: Where Insights are Born, Relationships Nurtured & Sales Grow

[Insights That Work - Case Study] Maru/Matchbox created a private online insight community for Nestlé USA executing over 150 research activities at a third of the cost of traditional ad hoc research.

Megan Paul

Selfies & Smartphones: How an Online Community Helped P&G Engage Consumers

[Insights That Work - Case Study] Ipsos used an engagement-driven, social approach to test Olay's Skin Advisor with online communities.

Lisa Yu

Three New Qualitative Research Technologies That Will Change Marketing and Innovation

Learn about three technology trends that are changing the effectiveness of qualitative research and delivering actionable consumer insights.

Monica Zinchiak

The Top 21 Emerging Research Methods of 2016 (A GRIT Sneak Peek)

The GRIT Report for Q3/Q4 2016 will be published in early January and it is chock full of good stuff. In this wave we covered a variety of topics, some new and some that we track normally.

Ray Poynter

Social Listening And Online Communities: 1+1=3?

A true business insight is more likely to be the result of synthesizing data from multiple sources as opposed to analysing a (small) data-set to death. The insights expert is a necessary part of this equation (1+1=3).

Michalis Michael

12 Reasons Why You Should Build An Online Community In 2015

In addition to being a source of innovation and inspiration for marketing, online communities can benefit your business in many other ways.

Adriana Rocha

Consumer Collaboration: Get it Right, Get it Going, Make it Sustainable

Based on a recent InSites Consulting study among 735 participants of 11 ongoing Consumer Consulting Boards (also known as online research communities), we identified 3 steps to make your consumer collaboration a real success in the long run.

Anouk Willems

GRIT Sneak Peek: The Top 5 Emerging Methods In Market Research

We’re nearing completion of last wave of the GRIT study and will be publishing the full report in January. Here is a "sneak peek" at one of the perennial favorite topics, the adoption of newer approaches into the researcher toolkit.

Leonard Murphy

Ramius Aims To Disrupt With The SurveyMonkey of Communities

Consumer-targeted version of Ramius' Recollective community-based qualitative insights platform will be available for free (www.recollective.com).

Leonard Murphy

The Broader Implications Of The Communispace/Promise Deal For Market Research

We just saw a significant glimpse of the future of market research in the Communispace/Promise deal. Here is my take on the broader implications for the insights industry.

Leonard Murphy