[Insights That Work - Case Study] Maru/Matchbox created a private online insight community for Nestlé USA executing over 150 research activities at a third of the cost of traditional ad hoc research.
[Insights That Work - Case Study] Ipsos used an engagement-driven, social approach to test Olay's Skin Advisor with online communities.
Learn about three technology trends that are changing the effectiveness of qualitative research and delivering actionable consumer insights.
The GRIT Report for Q3/Q4 2016 will be published in early January and it is chock full of good stuff. In this wave we covered a variety of topics, some new and some that we track normally.
A true business insight is more likely to be the result of synthesizing data from multiple sources as opposed to analysing a (small) data-set to death. The insights expert is a necessary part of this equation (1+1=3).
In addition to being a source of innovation and inspiration for marketing, online communities can benefit your business in many other ways.
Based on a recent InSites Consulting study among 735 participants of 11 ongoing Consumer Consulting Boards (also known as online research communities), we identified 3 steps to make your consumer collaboration a real success in the long run.
We’re nearing completion of last wave of the GRIT study and will be publishing the full report in January. Here is a "sneak peek" at one of the perennial favorite topics, the adoption of newer approaches into the researcher toolkit.
Consumer-targeted version of Ramius' Recollective community-based qualitative insights platform will be available for free (www.recollective.com).
We just saw a significant glimpse of the future of market research in the Communispace/Promise deal. Here is my take on the broader implications for the insights industry.
