One-click shopping experiences have revolutionized how consumers shop for everything, from groceries to major investment purchases. Understanding the Omnichannel Shopper is crucial to surviving in an increasingly digital economy.
A summary of the takeaways from the recent MRSI annual conference by Satish Pai, highlighting important trends.
Three themes emerge from recent conference proceedings and events that inform how the research industry is transforming itself.
[Insights That Work - Case Study] SKIM developed a dual level omnichannel strategy for their client to grow e-commerce and strengthen retailer partnerships.