Irrational Agency assists a pharmaceutical company in helping nudge doctors towards prescribing an updated version of a product.
The measure of a good nudge is often true and lasting behavioral change. While it may be relatively easy to nudge people towards desired behaviors in the short-term, a more multi-disciplinary research design framework helps achieve sustained change and customer loyalty.
Behavioural science crosses many disciplines to intersect evidence and decision-making. The Science and Policy Integration Network’s BC Science and Policy Forum aims to bridge the gap between scientists and policymakers for effective policy development.
