The 2018 IIeX conference in Asia Pacific covered numerous innovations in technology, as well as themes like people-centricity, the shopper experience, and gaining deeper understanding of consumers.
Surveys are competing against an unprecedented number of sophisticated digital experiences for consumer's attention. The key to winning this competition is to create a rewarding experience for respondents.
A growing emphasis on consumers, brand growth and a range of new consumer insights methods have combined to make China the second largest consumer insights industry in Asia-Pacific.
FocusVision redesigned The FA Group's post-event survey program, putting mobile first, increasing relevancy, and reducing respondent drop off.
"Micro-moments" are more than a trend—it is a real opportunity to create engagement with customers.