Microsurveys have gone from being a buzzed-about approach the industry was considering, to one that’s real and here today.
When designing market research, micro methodologies accommodate shorter attention spans by asking respondents to complete surveys in just 2-5 minutes....
Part one of a two part blog series on learnings from ARF Rethink 2014. Part two will be on “Big data, big research possibilities”.
Tom Ewing with his run down of the themes so far in re:Think 2013: the rise of Data Synthesis