The recent merger of SAP & Qualtrics offers lessons for the insights industry to build a foundation of brand health.
SAP throws a curveball to the software and market research technology markets after acquiring Qualtrics for $8 Billion cash.
Advertising giants Omnicom and Publicis rocked the industry last week with their announcement of a planned merger. The alliance will create the world’s largest advertising company with $23 billion in revenue, toppling current market leader WPP plc.
