Insights: mergers

SAP and Qualtrics are Rebranding Branding

The recent merger of SAP & Qualtrics offers lessons for the insights industry to build a foundation of brand health.

SAP & Qualtrics: What Were They Thinking?

SAP throws a curveball to the software and market research technology markets after acquiring Qualtrics for $8 Billion cash.

What The Publicis / Omnicom Merger Reveals About The Future Of Marketing

Advertising giants Omnicom and Publicis rocked the industry last week with their announcement of a planned merger. The alliance will create the world’s largest advertising company with $23 billion in revenue, toppling current market leader WPP plc.

Nokia + Microsoft = RI + TNS? “Two Albatrosses Do Not A Dinosaur Make”