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Insights: measurement

Business Intelligence and Analytics: Outshining Insights?

I do think that BI, shopper insights and web analytics are in line to outshine Consumer Insights. It’s understandable in a world of ROI, measurement, operational excellence.

Edward Appleton

Two Key Challenges To Measuring The ROI Of Social

The measurement of a social campaign is about much more than likes, shares, downloads, and plays. It needs to be in the context of the objectives, and those objectives need to link to things like sales.

Ray Poynter

Why We Need Cross Platform Media Measurement… TV Is Now The 720 Pound Gorilla

How important is it to measure multiplatform usage by consumers? Gian Fulgoni, Chairman at comScore suggests that TV is now the 720 pound gorilla—still the biggest and hairiest beast, but maybe not quite as large relative to the other creatures in the jungle as it once was.

Joel Rubinson

#ARFAM8 : What Measurement of the Future Looks Like

The future through the Starcom lens is to create measurement that focuses on the "how and the why" - how do consumers go across channels and why do they make these jumps between devises.

David Brudenell