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Archive: mckinsey

Research Technology (ResTech)

What is Periscope by McKinsey & What Does It Mean For the Future of Market Research?

An in depth interview with the senior leadership at Periscope By McKinsey on their new Insights Solutions practice area.

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

February 17, 2017

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Co-creation, Innovation, Insight: The New Brand Paradigm

Lenny Murphy shares an article from WARC reporting on a recent McKinsey report, and provides some commentary.

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

August 10, 2010

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