Clear thinking about causation is increasingly important in market research, especially as we move into a world of bigger, more diverse data sets, with more options about methodology.
This week, the #MRX Top Ten (most retweeted) Tweets included those that dealt with the Sharing Economy, Return on Insights and Growth Predictions for the Market Research industry.
Marketing science has long been used by savvy marketers. Though it has not received the sensationalized press coverage many other professions have and has been underutilized, it is a vital tool for marketing research now and will be even more so in the years ahead.
I don’t want to exaggerate the similarities between Marketing Science and Jazz. There are a lot of them that have practical relevance. Discipline and willingness to try new things are essential to each profession. We both need to be detail-oriented and creative.