Insights: marketing analytics

Artificial Intelligence and the Future of Marketing Analytics

New software developments have the potential to facilitate things such as campaign analytics and driver analysis of panel data, cutting time and effort required dramatically.

Marketing Analytics for Data Rich Environments

A lot is changing in the world of marketing analytics. Marketing scientist Kevin Gray asks Professor Michel Wedel, from the Robert H. Smith School of Business at the University of Maryland, what marketing researchers and data scientists most need to know about it.

Lead up to the IIR TDMR: Interview With Guy Powell Of DemandROMI, Inc.