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Dana Stanley
Greenbook’s Chief Revenue Officer
Archive: market research fraud
Research Methodologies
Using Data Science to Trust but Verify
Demand for insights about customer experience is more urgent than ever. Whether it’s in-depth strategic research led by insights professionals or cust...
Bonnie Breslauer
Chief Customer Officer at DISQO
Research Methodologies
How to Deal with Bots in Market Research
Fraud mitigation techniques to reduce bots’ impact on data quality.
Patrick Stokes
CEO & Founder at Rep Data
Data Quality, Privacy, and Ethics
The Research Fraud Squad: On the Trail of Data Quality
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Research Methodologies
The Misrepresentation of Statistical Accuracy – Unethical, but Fraud?
When does misrepresentation of statistical outcomes turn into fraud?
Michael Lieberman
Founder & President at Multivariate Solutions
Data Quality, Privacy, and Ethics
How to Deliver Quality Insights in a DIY World
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Research Methodologies
Applying the Swiss Cheese Model to Survey Fraud
The Swiss Cheese Model of Pandemic Defense applied to survey fraud.
Karine Pepin
Co-Founder at The Research Heads
Research Methodologies
Five Key Principles to Improve Data Quality
Helping market researchers prevent fraud and improve data quality.
Karine Pepin
Co-Founder at The Research Heads
Business-to-Business (B2B) Market Research
Why Would a CFO Take a $10 Survey?
Learn how to collect high-quality responses from senior decision-makers.
Sascha Eder
CEO at NewtonX
Technology’s Role in Preventing Fraud
A market researcher’s guide to understanding what fraud is, how to spot it, and tips on prevention.
Bob Fawson
EVP, Business Operations | Senior Director, Panelist Data Quality at Dynata
Research Methodologies
5 Steps to Prevent Online Survey Fraud
Finally. A proven solution to one of the most challenging identities of Community Panel – online survey fraud.
Pankaj Madan
CTO at Teamarcs Technologies Pvt. Ltd.
Artificial Intelligence and Machine Learning
The New Dynamics of Online Sample Quality
The more data we have, the more reliably quality management tools can predict quality and the faster we can prevent fraud.
Bob Fawson
EVP, Business Operations and VP Global Knowledge Management at Dynata
Artificial Intelligence and Machine Learning
Market Research Fraud is on the Rise — Let’s Conquer It Together
Market research fraud is massive. fraud spiked in 2020, as much as 30% in some studies.
Bonnie Breslauer
Chief Customer Officer at DISQO
Ghost Completions: The Venezuelan Fraud Scheme
An in-depth look into the prevailing issue of survey fraud.
Ofir Pasternak
CEO Series
The Most Widely Read GreenBook Blog Posts of 2019
Join us in taking a look back at the top 20 blogs of 2019.
Larry Friedman
Research Technology (ResTech)
Market Research Fraud: Distributed Survey Farms Exposed
The click farms of the market research industry have been uncovered – distributed survey farms.
Ofir Pasternak
CEO Series
Online Sample Quality – 4 years later
Four years after the provocative article & observations from the insides of the online sample machinery.
Scott Weinberg
Research Methodologies
When Will the Sample Industry Really Lay Down the Law on Sample Fraud?
Technology is both a friend and an enemy when it comes to the problem of sample fraud. Steps must be implemented to combat the problem.
John Schiela
at Phoenix Marketing International