Joseph Chen gives a client perspective walk-through of key takeaways from IIeX North America 2019.
The world of the market research industry is rapidly changing, especially in the age of digitalization. Jonathan La Greca shares emerging themes in market research he gleaned from attending IIeX North America, 2019.
Tom Ewing gives us the low-down on sessions here during the first day of IIeX North America and the hot topics being covered.
The desire to question and push the boundaries of provided answers remains absent from the capabilities of AI. In its essence human nature is necessary to business decisions that better reflect the need presented by consumers.
How a wool industry is applying machine intelligence for real-time analysis to answer questions about their consumer market.
Social media analytics often leaves important information on the table, to the detriment of brands, consumers and society as a whole. Human-supervised machine learning can dramatically improve prospects for all parties.
Don't be fooled by the notion that algorithms are completely objective. The first step to resolving the issue of algorithmic bias is recognizing that it even exists.
In this five-part series from Dstillery, their AI, Machine Learning and Data Science experts will help marketers and market researchers demystify these emerging trends and offer ideas for taking action.
Case study on how Hotspex used applied behavioural science and Google’s machine learning to create innovative advertising.
