How a wool industry is applying machine intelligence for real-time analysis to answer questions about their consumer market.
Social media analytics often leaves important information on the table, to the detriment of brands, consumers and society as a whole. Human-supervised machine learning can dramatically improve prospects for all parties.
Don't be fooled by the notion that algorithms are completely objective. The first step to resolving the issue of algorithmic bias is recognizing that it even exists.
In this five-part series from Dstillery, their AI, Machine Learning and Data Science experts will help marketers and market researchers demystify these emerging trends and offer ideas for taking action.
Case study on how Hotspex used applied behavioural science and Google’s machine learning to create innovative advertising.
Demystifying AI and how can it be applied to marketing and research to generate insights and understand consumer behavior.
Machine learning is a buzzword in the industry. Brooke Patton explores how its adoption can help market researchers reduce timing and costs, and some of its challenges.
Marketing researchers, like just about everyone else, are concerned about losing their jobs through automation. Thinking ahead to this possibility, I decided to try to automate myself out of a job.
