As IIeX Asia Pacific approaches, we catch up with Siddhartha Dutta, to discuss the changes coming for market research. Learn about the outlook from the Asian Pacific market, and how technology is changing the consumer landscape.
As the world around us changes, as such does ethnography. An understanding of ethnography is crucial for MRX professionals to navigate the data-centric world of consumer insights.
What do fashion industry brick and mortar brands need to do to survive the dawn of the new fashion-tech revolution? The future of fashion is evolving to change the perception of the in-store experience.
Changes brought on by machine learning, AI, and deep learning, have pushed the industry forward. However, statistical modeling remains an important feature of the market research process.
The only thing constant in the Insights Industry is change. The GRIT Business & Innovation Report provides valuable takeaways to help guide where that change is headed.
Joseph Chen gives a client perspective walk-through of key takeaways from IIeX North America 2019.
The world of the market research industry is rapidly changing, especially in the age of digitalization. Jonathan La Greca shares emerging themes in market research he gleaned from attending IIeX North America, 2019.
Tom Ewing gives us the low-down on sessions here during the first day of IIeX North America and the hot topics being covered.
The desire to question and push the boundaries of provided answers remains absent from the capabilities of AI. In its essence human nature is necessary to business decisions that better reflect the need presented by consumers.
How a wool industry is applying machine intelligence for real-time analysis to answer questions about their consumer market.