Lieberman Research Worldwide announced the successful raise of significant growth capital from Tailwind Capital, a private equity firm. This marks the first time LRW has raised outside capital, and the latest in a series of significant PE-backed moves in our category.
A profile of Lieberman Research Worldwide, a market research firm with a long history of innovation. Let’s explore the mantra of what keeps LRW vibrant, growing, and relevant.
Marketers need data, but more importantly, they need insights at the speed of business. Recognizing this trend years ago, we developed a vision for brand and ad tracking based on five principles.
In assessing our industry, we must do for ourselves what we do for others: take a holistic look, incorporating rational, emotional and less-conscious drivers.
The LRW team sent us one of the most awesome holiday cards ever. We loved it so much we asked them if we could borrow it and they graciously agreed. Click on the image below and you'll see why we just had to share it!
VR is about to become ubiquitous, and as with all technologies that reach critical mass at a consumer and business adoption level, the impact on many sectors of our lives will be fast and significant. The question now isn’t “if” or “when” but simply “how”.
This tech has a ways to go before it becomes cost-effectively scalable, although commercial initiatives such as Oculus Rift promise to address those issues. Kudos to LRW for really pushing the boundaries here; this will be something to watch closely over the next few years.
Dave has truly come into his own as a transformation leader in the industry and I expect that, over time, he’ll be one of the singular voices that stands out as someone who walks the talk and has the positive results to back him up.
Dana Stanley has graciously given permission to repost an interview he conducted over on the MRGA blog with GreenBook Blog contributor Carrie Robbins about her "Mobilizing Market Research" publications. It covers a lot of territory on the topic of mobile research.
