Insights: lrw

What The LRW Investment Means For The Market Research Industry

Lieberman Research Worldwide announced the successful raise of significant growth capital from Tailwind Capital, a private equity firm. This marks the first time LRW has raised outside capital, and the latest in a series of significant PE-backed moves in our category.

LRW’s 2015 Top 25 Market Research Twitter Influencers List

CASRO Transformation Spotlight: LRW Says Transformation – So What?

A profile of Lieberman Research Worldwide, a market research firm with a long history of innovation. Let’s explore the mantra of what keeps LRW vibrant, growing, and relevant.

Traditional Tracking Looks Like a Taxi Cab in an Uber World

Marketers need data, but more importantly, they need insights at the speed of business. Recognizing this trend years ago, we developed a vision for brand and ad tracking based on five principles.

The CEO Series: Predictions for 2015 by Dave Sackman of LRW

In assessing our industry, we must do for ourselves what we do for others: take a holistic look, incorporating rational, emotional and less-conscious drivers.

Happy Holidays From GreenBook (With A Little Help From LRW)!

The LRW team sent us one of the most awesome holiday cards ever. We loved it so much we asked them if we could borrow it and they graciously agreed. Click on the image below and you'll see why we just had to share it!

Jeremy Bailenson & Dave Sackman: How Virtual Reality Will Disrupt Almost Everything!

VR is about to become ubiquitous, and as with all technologies that reach critical mass at a consumer and business adoption level, the impact on many sectors of our lives will be fast and significant. The question now isn’t “if” or “when” but simply “how”.

Market Research Enters The Matrix: My Adventures With Virtual Reality At TMRE

This tech has a ways to go before it becomes cost-effectively scalable, although commercial initiatives such as Oculus Rift promise to address those issues. Kudos to LRW for really pushing the boundaries here; this will be something to watch closely over the next few years.

The Transformation Series: Interview With David Sackman, CEO of LRW

Dave has truly come into his own as a transformation leader in the industry and I expect that, over time, he’ll be one of the singular voices that stands out as someone who walks the talk and has the positive results to back him up.

Carrie Robbins on The State of Mobile Market Research

Dana Stanley has graciously given permission to repost an interview he conducted over on the MRGA blog with GreenBook Blog contributor Carrie Robbins about her "Mobilizing Market Research" publications. It covers a lot of territory on the topic of mobile research.