An updated review of Social Media statistics, penetration rates, effect on purchasing decisions, popular brands, and so much more.
Semantically rooted sentiment technologies do better by getting at contextual word sense and by discerning sentiment at “feature” level, and they handle more than just social-media analyses.
In my quest to work out how to effectively gamify surveys and I have started to see game play mechanics embedded into all sort of activities.
Industry news and LinkedIn is filled with reports on companies that are trying to get ahead of the curve and understand how to harness new channels of consumer insight, including new partnerships.
A lively discussion on the Next Gen Market Research LinkedIn Group on the topic of “What’s the future of marketing research?” reiterating many of the points made in my previous post and introducing some intriguing new perspectives.