Larry Friedman interviews Eric Salama, CEO of Kantar, about the reasons why Kantar has reached number one in the GRIT Top 50, and their plans for remaining number one.
The Research Choices initiative will complement the full range of other initiatives by all research associations and federations globally to renew trust and confidence in market, opinion, and social research.
To start 2014 out right, we're revealing the Top 10 from the GRIT 50 list of the companies the industry considers to be most innovative.
The strategic consolidation trend in MR continues, Online survey software giant Confirmit acquired mobile research pioneer Techneos. Then came news that Kantar had acquired the long on the auction block GMI and was rolling them into their Lightspeed panel offering.