Editor’s note: Liquid Death … what a disruption to the bottled water category! After seeing it for the first time, I did some research into the brand’...
Recently we wrote about the implication of the QuestionPro and Digsite M&A deal, calling it a key signal in the next phase of the “Platformification o...
For the past few months, I’ve been primarily focused on the GreenBook Podcast as the primary vehicle for discussions regarding insights and analytics ...
Exploring how, when, and why we choose our religion.
Interview with Ivana Taylor, a small business and marketing expert.
Interviewing Brian Palmer of the Post-War Generation.
Sitting down with VP of Consumer Insights & Business Strategy at BET.
Discussing iMotions’s acquisition and nonconscious measurement tech.
An interview with Alex Hunt, CEO of Behaviorally, and Crispin Beale, Behaviorally’s newly minted president.
The personal data economy shift and what it means for market research.
Interview with Nacho Racca and Lenny Murphy from the IIeX LatAm event.
A discussion on panel sample with market research industry leaders.
Talking COVID-19, Gen Z, TikTok, and the music industry.
A discussion on career changes and the future of market research.
Building businesses from start-up to growth phase.
Launch innovative tools that drive impact and ROI for global insights.
Adopt the form factor of mobile to ensure questions.
How reducing the number of clients by 90% doubled their revenue.
Examine the diversity of consumer research in South Asia.
Colin Wong talks about his biggest research lessons, tech impacts, and industry trends.
Insights success at the top children’s educational toy company.
GRIT Future List honoree, Melissa Ferere, gives her younger self great advice about her credentials.
Success in taking a “seat at the table” in marketing insights.
Rudly Raphael sits down with Ed Szofer to discuss the benefits, challenges, company culture and CSR, as it relates to managing a global operation.
GRIT Future List honoree, Konstantin Morjan, shares advice for starting a career in insights.
As we all know, some insight organizations have more impact on their clients and companies than others. This podcast focuses on those organizations t...
Lenny Murphy sits down with Sascha Eder, CEO of NewtonX.
GRIT Future List honoree, Beth Rogers, shares her thoughts on the future of data science and the skills new professionals need to master.
GRIT Future List honoree, Manuela Isliker, tells the three things she looks for when hiring for an insights role.
Lisa Courtade’s definition of success for the insights organization is ‘impact’.
The evolution of the market research industry and his tips for becoming a successful entrepreneur.
GRIT Future List honoree, Katrin Krüger, tells us why online qual options can inspire infectious enthusiasm from participants and clients.
GRIT Future List honoree, Christopher South, tells us why his biggest accomplishment is also his biggest failure.
The ins and outs of communications and the importance of promoting diversity in the workplace.
GRIT Future List honoree, Laarni Paras shares how she pays it forward.
GRIT Future List honoree, Lance Worley explains why “we ‘should’ know everything our company knows.”
Brands’ approach to consumer intelligence has undergone a transformation.
How Ambika started her consultancy the year the world collapsed.
Desirée Rogers shares the challenges facing Black-owned businesses and her approach to becoming an effective leader.
“You may be green to the career world, but no one knows culture better than you,” Lynzie gives solid advice to new professionals.
“Culture and team are everything.” Adriana shares advice for new entrepreneurs and why her community platform is the future of research.
GRIT Future List honoree, Andrés Carriles explains why good leaders don’t have comfort zones.
“There is a lot of enthusiasm and appetite for using technology and using technology with insights.” Carol shares her thoughts on the 3 A’s creeping u...
GRIT Future List honoree, Julia Görnandt, tells us about her passion for pottery and why she loves German Election reporting.
Why questionnaires should stop thinking like a needy boyfriend and start thinking like an actual consumer.
“Good insights professionals know the business so well that they can translate research findings to company growth.”
Step aside, Emily in Paris. Nikki Lavoie talks to Lenny Murphy about how she went from research consulting agencies in New Hampshire to founding MindS...
We’re all familiar with the idea that leaders should lead by action rather than by instruction. Lauren Murphy explains why she thinks good leadership ...
Anne-Sophie Damelincourt shares her thoughts on the impact COVID had on the insights industry and why she’s running to be president of ESOMAR.
GRIT Future List honoree, Mary Eapen shares how she overcame self-doubt and why fostering a culture of continuous learning within a team is a must for...
Kristin Luck talks to Lenny Murphy about career transitions, why she’s running for president of ESOMAR, and why the industry needs to bring younger re...
GRIT Future List honoree, Mark David Alvarez, tells us about his quest to champion digital research in a highly face-to-face research-centric market.
The medical device industry is an innovation hot spot. Here are five pitfalls to avoid so your project can be completed without unexpected interruptio...
Maya Kantak tells us one of the most critical factors to maximizing one’s potential as a researcher.
GRIT Future List honoree, Olivier Tilleuil, explains why you should always be able to explain insights to your Mom.
GRIT Future List Honoree, Danielle Todd explains how word selection impacts how we’re seen and the value we bring.
How Black Swan is ‘remixing’ data from multiple sources to provide actionable business insights.
Getting to know GRIT Future List honoree, Fraser Bruce, and why we should “question everything.”
How Juan José Mora, CEO of Atlantia Search, built an effective portfolio of products.
Getting to know GRIT Future List honoree, Hannah Marcus, and her advice for overcoming imposter syndrome.
How delineate has been able to thrive by offering clients what bigger firms can’t.
Getting to know GRIT Future List honoree, Ellen Pieper, and her network of “helpers.”
“The insights function needs to be in the core of strategy and to be separated in terms of organizational structure from the marketing department.” -G...
Getting to know GRIT Future List honoree, Ujwal Arkalgud.
Getting to know GRIT Future List honoree, Barb Paszyn.
What the insights industry might look like in the months ahead.
Where the future whitespace may be for insights buyers and suppliers.
Exclusive interview with GRIT Future List honoree, Nihal Advani, Founder and CEO of QualSights.
Addressing the need to do more, with less.
Embracing the uncertainty of COVID-19.
Exclusive interview with GRIT Future List honoree, Athena Lam, Content Strategist at Piccolo Portfolios.
Living in extremes, diversity in the industry, and growth despite continued uncertainty and challenges in the world.
Exclusive interview with GRIT Future List honoree, Marin Mrša, CEO and Founder of Peekator.
Digitization is here to stay.
What re-opening looks like for market researchers.
Exclusive interview with GRIT Future List honoree, Amy Greenwood, Head of Research & Insight with FlexMR.
Business begins to see an uptick, as quarantining slowly fades out.
A look back on past editions of the Insights Leaders Webcast.
Insight into in-store data and insights, and the changing landscape of retail.
See how COVID-19 has created an environment for positive disruption.
Only empathetic, flexible, and agile leaders will make it through COVID-19.
Exclusive interview with the GRIT Future List honoree, Alyona Medelyan, CEO & co-founder of Thematic.
Key questions to help guide you in picking the right research supplier.
How innovation happens in a pandemic, where clients are spending, and what areas are growing the fastest.
A view into insights from the healthcare industry during COVID-19.
The stability in the uncertainty brought on by COVID-19.
Exclusive interview with the GRIT Future List honoree, Mark Micheli, VP of Kelton Global.
DIY tools rise in popularity as COVID-19 causes rapid changes.
Unraveling how COVID-19 will create a new normal moving forward.
The importance of humanity during the COVID-19 pandemic.
Interview with Mike Page, CEO of Phebi.AI.
Insights on the impact of COVID-19, from industry leaders.
An in-depth look into the minds of the 2020 GRIT Future List.
Your guide to navigating COVID-19 from MRX pros.
A look into the changing atmosphere of the insights industry.
See what an industry expert has to say about the future of insights.
An in-depth interview from the perspective of a brand-side client.
An insider look into the workings of LRW Group.
Insights on the application of agile research, automation, and more.
Interview with Didier Truchot, CEO of Ipsos.
Interview with Siddhartha Dutta of Kantar Profiles Division.
Qualitative Research takes the front seat in this interview with Deborah Ancona.
Interview with Gary Laben, CEO of Dynata.
Interview with Eric Salama, CEO of Kantar, on the Bain Capital acquisition.
An Interview with the IIeX North America 2019 Insight Innovation competition winners, UXReality.
A thought-provoking interview on the need to constantly evolve as a market researcher.
UXReality joins the ranks of previous Insight Innovation winners!
Tom H.C. Anderson and Andy Greenawalt announce OdinAnswers launch and explain why Text Analytics isn’t enough.
Predictions of the future for market research.
Lenny Murphy interviews Shruti Malani Krishnan, Co-Founder & COO of Powr of You, winner of the 2019 IIeX EU Insights Innovation Competition.
GutCheck recently conducted a roundtable with three experts on the changing expectations of market research.
An interview with Keith Weed, former CMO of Unilever.
Stan Sthanunathan of Unilever sits down with Larry Friedman to share about his new book
Will Leach shares about the exciting release of his new book
Don’t be threatened by passive data collection, as it is meant to complement, not compete with reported data
IIeX Competition Winner shares about the company’s mission and impact for the insights industry
Interview with BV Pradeep, Global VP, CMI Market Clusters at Unilever
Alex Hunt, new CRO of PRS IN VIVO discusses what drove the change and what he is looking forward to in this challenge
Larry Friedman interviews Eric Salama, global CEO of Kantar, about the reasons why Kantar has reached number one in the GRIT Top 50.
Find out what one of the industry’s leaders view for the future holds in this interview.
Interested in becoming a data scientist? Learn the basics about this trending field in Kevin Gray’s interview with Jennifer Priestley.
An in depth interview with Chris Fanning, CEO of SSI, on the future of the insights industry and what lies ahead for the company.
Marketing scientist Kevin Gray asks Professor Frank Harrell about some important things we often get wrong about statistics.
An interview with Delvv.io co-founder and CEO Trevor Wolfe, winner of the IIeX EU 2017 Insight Innovation Competition.
Can market research predict what consumers will do next? Find out in this interview with Tyler VanderWeele on causal analysis.
Learn the fundamentals of sampling with this interview of Stas Kolenikov by Kevin Gray.
An interview with Lucid CEO Patrick Comer on their funding, next steps, and the role of automation and analytics in the future of insights.
An interview with Isoabr co-CEO Jeff Maling on what an integrated digital agency and advnaced research organization looks like.
An interview with text analytics guru and market research iconoclast Tom H.C. Anderson and marketing master Tim Lynch of Odintext.
An interview with John Kearon, CEO of BrainJuicer, on their rebranding, what it means for the company, and the future of market research.
An interview with Professor Nicole Lazar on neuroscience and its role in market research.
An in depth interview with the senior leadership at Periscope By McKinsey on their new Insights Solutions practice area.
We touch base with Lana Novikova of Heartbeat.ai, the winner of last year’s Insight Innovation Competition.
Marketing scientist Kevin Gray asks Professor Bing Liu to give us a quick snapshot of text analytics.
My interview with Pat LaPointe, Managing Partner of Growth Calculus, the growth capital investment and advisory firm.
Remesh brings qualitative research into the digital age by integrating artificial intelligence with market research.
BrainJuicer has now placed two of their biggest products into ZappiStore. Research Automation has now come of age.
Dalia Research won the European IIeX Competition in 2015 for the most innovative startup in Europe in the MR and consumer insights space.
Joel Rubinson interviews Larry Friedman, the recently retired Chief Research Officer of TNS North America.
The good news for recent graduates is a career as a market researcher means using many of the skills already learned at university.
An interview with an investor from outside the market research industry on how he chose his target and the future of research.
Fetch has built a model to empower consumers in the store to make the experience easier.
IIeX has strong representation from the client side. Here we present interviews from four strong client-side voices.
Are you preparing for the day when your main media measurement approaches will completely break down in a cross-media world?
Macromill is the first large MR firm to embrace the app model of research as an embedded strategic initiative. What are the implications?
An interview with John Kearon on his entrepreneurial journey so far, what BrainJuicer has accomplished, and what the future holds for them.
An interview with Patricio Pagani of InfoTools on how the DIVAs have helped the industry become more aware of data visualization.
An interview with Jen Drolet, Managing Partner of iModerate on the evolution of virtual qualitative approaches and what the future holds.
Five minute interviews with a variety of industry thought leaders from IIeX in Atlanta jam packed with amazing and inspiring thinking.
Ray Poynter discusses the Festival of NewMR and research in general in this interview with Paul Long.
A profile of Insight Innovation Competion Wave 4 winners SocialGlimpz, and an interview with CEO Parry Bedi.
This interview continues the discussion about Next Generation insights techniques and the future with Stacey Symonds of Orbitz, Worldwide.
I recently conducted with Paul McDonald of GCS, and all of it deserves the close attention of the marketing insights industry.
An interview with client-side researcher Brian Cain exploring Next Generation insights techniques and the future of the insights industry.
An interview with client-side researcher Bill Tamulonis, Director of Product Development and Market Research at Erickson Living.
Continuing our series of interviews, today we have an interview with David Sackman, CEO of Lieberman Research Worldwide.
A deep interview on transformation in the insights industry with Group Chief Strategy Officer of Toluna, Dr. George Terhanian.
An interview with client-side researcher Marc Phillipe Witham, Senior Market Research Analyst at Schneider Electric.
A deep interview on transformation in the insights industry with Diane Hessan, CEO of Communispace.
Continuing the series of chatting with industry leaders driving transformation, today we have a discussion with Andrew Leary of IpsosSMX.
An interview with Vision Critical President Andrew Reid on their mobile strategy and long term vision.
Han De Groot, CEO of MetrixLab, talks about their acquisition of RawData and the future of market research.
An interview with RIWI Corporation CEO Neil Seeman, winners of the Insight Innovation Competition Phase 3 at IIeX in Philadelphia.
An interview with Glenn Enoch of ESPN on a cross-platform research initiative that measures media consumption across multiple platforms.
An interview with Kurt Knapton (Research Now) and Scott Miller (Vision Critical) about the partnership and the future of market research.
An interview with the Insight Innovation Competion winner, Stephen Phillips of ZappiStore.
Seth talks about the state of the industry, the future, and how insights organizations are leveraging technologies for business impact.
Kicking off our comprehensive coverage of re:Think, here is an interview with J. Walker Smith, Executive Chairman at The Futures Company.
An interview with Ryan Smith, CEO of Qualtrics.
ESOMAR President Dan Foreman on ESOMAR, the future of the research industry, our mobile future, and other topics.
John Kearon on the next generation of research techniques and the missteps and missed opportunities along the way to the future of insights.
With TMRE just around the corner, I caught up with Tom H.C. Anderson about the NGMR Disruptive Innovation Award and other topics.
An in-depth interview on the best practices in MRX.
An interview with Ari Popper of SciFutures on using science fiction story telling as a path to help brands understand and create the future.
An interview with Romi Mahajan, Chief Marketing Officer of sentiment analysis firm Metavana, on the future of research and his new book.
In this interview, Angry_MR_Client delves more deeply into what they think is ailing the industry and what needs to be done about it.
And the disruption of the traditional market research continues. The latest example? VoteIt.
QuestionPro (one of the Survey Analytics family of research products) has acquired PollBob. Here is an interview on why the deal happened.
As part three of the pre-MRMW interview series, I had the privilege of interviewing Paul McDonald of Google Consumer Surveys. He gets into something q...
As part of the pre-MRMW interview series, I got to interview Alistair Hill of On Device research. I’m particularly excited about how he will demonstra...
Let’s just put it out there: I am an unabashed fan of Affinnova. I think they are a VERY smart company and are a prime example of of the type of firm ...
Regardless of your opinion on NPS, it is definitely a widely used metric and Satmetrix is certainly one of the leaders in that field.
In this interview we discuss the role of MROCs in MR, other methods being integrated into the community model, and the future of research.
InCrowd CEO Janet Kosloff gives a powerful example of entrepreneurial success, innovation, and disruption to the status quo.
An interview with Matt Warta, CEO of GutCheck, on the future of market research.
Here is another CEO of a company that is shaping the future of MR: Kristin Luck, President of Decipher.
Are Market Research executives really embracing this “New Talent for A New Age”concept?
Andrew Reid, Founder and President of Vision Critical, discusses transforming his company and the market research industry.
An interview with Romi Mahajan about his new adventure in social sentiment analysis with Metavana.
An interview with the leading industry analyst covering text analytics, Seth Grimes.
An interview with GreenBook Blog contributor Carrie Robbins about her “Mobilizing Market Research” publications.
An interview with Ray Poynter,a bona fide thought leader and change agent in market research.
Dana Stanley of MRGA interviewed Leonard Murphy about the Market Research in the Mobile World conference.
Lenny Murphy shares a recent interview he had with Join the Dots on the state of the industry and the future of market research.
Carrie Robbins summarizes the state of the industry through interviews with 15 thought leaders from firms involved in mobile research.
An interview with John Williamson, CEO of Qualvu, on the company he has built and the vision he has of the future.
3 weeks to go until the IIR Technology Driven Market Research event in Chicago, and we’re down to the last few interviews with presenters! Today I bri...
An interview with Matt Kleinschmit, Senior Vice President at Vision Critical, ahead of the upcoming Technology Driven Market Research event.
An interview with Dr. A.K. Pradeep, CEO of NeuroFocus and the keynote speaker of the upcoming Technology Driven Market Research event.
With a month to go until until the Technology Driven Market Research event in Chicago, I’ll be posting a lot more of the interviews I have been conduc...
Interview with John Dick of CivicScience about the TDMR, innovation, macrosampling, micropolling, online privacy, and research transformation.
Tom Anderson interviewed me as well while I was interviewing him for the IIR TDMR series. He asked some tough questions.
Kevin Lonnie, President of KL Communications, discusses crowdsourcing, respondent enagement, and the future of market research.
Continuing our series of interviews with presenters at the TDMR event, today we have a conversation with Chris Hobson, COO of txteagle.
Brand image is all about the consumer experience, and the meaning that people associate with a specific product.