Interview with Eric Salama, CEO of Kantar on the Bain Capital acquisition, the transformation of the market research industry and the Kantar business, and what the future may hold.
Interview with Eric Salama, CEO of Kantar on the Bain Capital acquisition, on the transformation of the market research industry and the Kantar business, and what the future may hold.
Lenny Murphy sits down with the IIeX North America 2019 Insight Innovation Competition winners, UXReality. Thank you to our competition sponsor Dynata, for helping make this possible.
A thought-provoking interview on the need to constantly evolve as a market researcher, done by Robin Wedewer of our Editor Larry Friedman, PhD.
An interview between Lenny Murphy and Alex Hunt discussing the future of the market research industry.
GutCheck recently conducted a roundtable with three experts who weighed in on the changing expectations and challenges of market research and why it all matters.
An interview with Keith Weed, former CMO of Unilever for the past 35 years, sharing his insights on the marketing industry and his plans for the future.
Stan Sthanunathan of Unilever sits down with Larry Friedman to talk his new book "AI for Marketing and Product Innovation".
Will Leach of Triggerpoint shares about the exciting release of his new book, a practical guide for behavioral-designed marketing.
Researchers often feel threatened by non-primary data sources. However, it's important to recognize observed behavior is designed to complement, not compete with reported data.
In this holistic interview, BV Pradeep and Lenny Murphy discuss the issues impacting the industry, potential solutions, and our future's outlook.