An interview between Lenny Murphy and Alex Hunt discussing the future of the market research industry.
GutCheck recently conducted a roundtable with three experts who weighed in on the changing expectations and challenges of market research and why it all matters.
An interview with Keith Weed, former CMO of Unilever for the past 35 years, sharing his insights on the marketing industry and his plans for the future.
Stan Sthanunathan of Unilever sits down with Larry Friedman to talk his new book "AI for Marketing and Product Innovation".
Will Leach of Triggerpoint shares about the exciting release of his new book, a practical guide for behavioral-designed marketing.
Researchers often feel threatened by non-primary data sources. However, it's important to recognize observed behavior is designed to complement, not compete with reported data.
In this holistic interview, BV Pradeep and Lenny Murphy discuss the issues impacting the industry, potential solutions, and our future's outlook.
Interested in becoming a data scientist? Learn the basics about this trending field in Kevin Gray's interview with Jennifer Priestley.
An in depth interview with Chris Fanning, CEO of SSI on their new suite of products, the future of the insights industry and what lies ahead for the company as they celebrate their 40th Anniversary.
Marketing scientist Kevin Gray asks Professor Frank Harrell about some important things we often get wrong about statistics.