Join us in sitting down with Larry Friedman Ph.D. for one last interview before he leaves his role as editor of the GreenBook Blog. See what an industry expert with almost 40 years of experience has to say about the future of insights.
Kirti Singh of P&G sits down with Lenny Murphy for an in-depth interview displaying the client-side of market research, and where the market research industry is headed.
An interview with Chairman and CEO David Sackman and the President and COO Jeffrey Reynolds, of LRW Group on their acquisition spree, the leading strategy, and how the company is reshaping the insights industry as a result.
In the latest installment of the CEO Series, we check in with the CEO of GutCheck, Matt Warta. Read on for insights into the importance and implementation of an agile approach and more.
A wide-ranging interview with Didier Truchot, CEO of Ipsos, one of the largest insights and analytics firms in the world. In 2019 Ipsos was selected as the #1 Most Innovative Firm in market research in the GRIT 50 Most Innovative rankings.
As IIeX Asia Pacific approaches, we catch up with Siddhartha Dutta, to discuss the changes coming for market research. Learn about the outlook from the Asian Pacific market, and how technology is changing the consumer landscape.
Qualitative research takes the front seat in this interview with Deborah Ancona, detailing the importance of qualitative research and expanding upon the future of the practice.
Interview with Gary Laben, CEO of Dynata, on where the business has been, where it is going next, and what that means for the insights and analytics industry as a whole.
Interview with Eric Salama, CEO of Kantar on the Bain Capital acquisition, on the transformation of the market research industry and the Kantar business, and what the future may hold.
Lenny Murphy sits down with the IIeX North America 2019 Insight Innovation Competition winners, UXReality. Thank you to our competition sponsor Dynata, for helping make this possible.