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Insights: internet of things

Taking Consumers off the Hot Seat: Inclusive Data Collection for True Usage

Trusting consumers to be honest with their experiences to yield truthful research results can be tricky. To avoid discrepancies, the secret may be to cut out the middle man.

Joe Belechak

Do You Have Sound Cues?

Voice Assistants were one of the most popular gifts of the holiday season. No longer just novelty gadgets for selecting music, many households are already completing voice-enabled purchases. What does this mean for FMCG? Is your brand ready for the voice revolution?

Agathe Caron

Connecting with the Internet of Things

If you're like me, you've heard a lot about the Internet of Things (IoT) but are confused about what it really is and what it has in store for the future. How will the IoT impact the insights industry?

Kevin Gray

Marketing Analytics for Data Rich Environments

A lot is changing in the world of marketing analytics. Marketing scientist Kevin Gray asks Professor Michel Wedel, from the Robert H. Smith School of Business at the University of Maryland, what marketing researchers and data scientists most need to know about it.

Sharon

Jeffrey Henning’s #MRX Top 10: Snacking While Second-Screening Sports

Of the 5,625 unique links shared on the Twitter #MRX hashtag over the past two weeks, here are 10 of the most retweeted...

Jeffrey Henning

Analytical Tools For Researchers and Data Scientists

IoT, Artificial Intelligence, Quantum Computing and unforeseen innovations will likely have a profound impact on our lives in the future. This means they will also impact MR and analytics.

Kevin Gray

Envisioning 2025: Five Technology Changes That Will Reshape Customer Intelligence

As technology continues to shape new customer behavior, the role of customer intelligence will evolve. While machines and software will take over manual and tactical tasks, the customer research professionals of tomorrow will provide strategic insight to companies.

Ray Poynter

Social Media Research and the Internet of Things to Drive Better Business Decisions

The advent of the Internet of Things is creating new ways of looking at old Market Research problems. Forward-looking businesses have the opportunity to use the resulting intelligence to make better decisions that drive economic growth and improve quality of life.

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