Archive: insights that work

Consumer Behavior

Gaining insight into the changing behaviors of beer & spirit shoppers.

Brand Strategy

Using Zappi Amplify TV to vet and refine a high-impact holiday ad.

Brand Strategy

A case study focused on an insurance company’s advertising strategy.

Consumer Behavior

Shapiro+Raj’s insight-driven work disrupted the door manufacturing industry.

Leveraging market research to design a highly specialized graduate academic program.

Brand Strategy

Mintel’s work with their client, Clif Bar & Company, to expand its brand globally.

Customer Experience (CX)

Compare how consumers felt about the brand from their competition.

Brand Strategy

How does human behavior impact pets?

Brand Strategy

Listening to voice of customer and employee empowered Experian Health.

Artificial Intelligence and Machine Learning

Brand messaging that is relevant to their target audience.

Qualitative Research

Target consumers’ experiences, emotions, and brand perception.

How BMO’s easy-to-use and efficient research tools ensure they can continue to keep up with their business, their market, and their customers.

How an Automated Voice Response (AVR) platform empowers patients, caregivers, and physicians to tell their stories anytime, anywhere, allowing researc...

A client’s breakthrough therapy versus the most popular treatment. Who would win?

How Nationwide designed a debt-reduction product with differentiated market features.

How a real estate consultancy pulled the interest of luxury retailers.

How the National Pork Board uncovered a clear path to innovation.

How a financial institution connected with younger consumers.

Concept testing with McDonald’s.

Utilizing large segmentation studies to better understand consumers.

How a major jet manufacturer utilized biometrics for safety.

Using an analytical framework to prepare for a product launch.

Addressing challenges in maintaining brand loyalty.

How a top-10 food and beverage company streamlined concept testing.

Brand Strategy

How NHL’s Vancouver Canucks improved fan engagement.

Insights Industry News

How machine learning can help to build brand awareness.

Research Technology (ResTech)

How to offer truly utilizable DIY tools.

Reengaging consumers through ethnographic studies.

Research Methodologies

Proof of the growing importance of UX in the age of digitization.

How a national health informatics provider improved engagement.

How RBC restructured their marketing campaigns with MRX tech.

A look into the drivers of influence for consumer behavior.

Labatt Breweries case study on testing digital content advertising.

Using in-depth, real-time community conversations for targeted insights.

Dig Insights created a segmentation for Rogers Communications enabling a data-driven strategy.

FocusVision redesigned The FA Group’s post-event survey program, putting mobile first and reducing respondent drop off.

AYTM helped their partner conduct iterative research with ease

Unilever partnered with Discuss.io to garner voice of consumer insights to keep at the forefront of their decision-making

Shapiro & Raj synthesized disparate data into an actionable business plan to launch a new concept store for Aaron’s, Inc.

Unilever & SKIM established mobile image standards to improve the online shopping experience and increase sales

Voxpopme helped Microsoft identify personalities that would resonate with customers

Zappi enabled Keurig to release new products based on winning, customer-centric ideas

OdinText leveraged employee feedback to present actionable ways to grow employee satisfaction

InSites Consulting is helping Sony become more creative and consumer-centric

Research Now SSI validates IKEA’s new ad with quick, quality first-party panel data

Coca-Cola asked Nielsen to create a framework for small stores to effectively compete against large retailers