What are the new ideas, technology, practices, and thinking in market research? How ideas big and small improve insights.
From cloud-based offerings to low-cost DIY solutions to open source tools or even high maintenance multiserver inhouse installations, businesses have a multitude of options when it comes to selecting a platform that best fits their data collection needs.
The 21st edition of the GreenBook Research Industry Trends Report, using data collected in Q1 & Q2 of 2017, is available now! Included in the report is the “GRIT Top 50” rankings of research suppliers and buyers perceived to be most innovative in the industry.
Trends are an easy bandwagon to join; however, companies need to consider if they are right for their brand and its goals before hopping on.
The GRIT Report for Q1-Q2 2017 will be released on June 6th. In this excerpt Ray Poynter analyzes the adoption and consideration of automation solutions within the insights industry.
What is real-time market research and how does it change the way researchers understand an experience? Find out with the latest in the Big Ideas Series with Andrew Konya.
If AI makes machines autonomous and detached from humans, then IA puts humans in control and leverages computing power to amplify our capabilities.
Location-based consumer research, with its origins in the 1920s, is not a new idea - however with increased technology it is becoming less complicated and expensive to obtain.
Ingvald Smith-Kielland discusses four design principles that can be used to build more actionable insights in the last article in our Big Ideas series.
Integrating digital data is an insights industry buzz, but does it really add value? Find out how digital data is becoming a major payoff in two foundational studies with Joel Rubinson.
Lucid just closed a $60M Series B, one of the largest funding rounds in recent years for an Insights company. In this interview with CEO Patrick Comer, we discuss how they got there, where they are going, and the role of automation and analytics in the future of insights.