What are the new ideas, technology, practices, and thinking in market research? How ideas big and small improve insights.
How does innovation drive business? It's time to look at innovation beyond disruptive or incremental change to how it creates effectiveness and efficiency.
Welcome to our next post featuring two projects now offered on Collaborata. GreenBook is happy to support a platform whose mission is to get more research funded. We believe in the idea of connecting clients and research providers to co-sponsor projects.
GreenBook has been working to create an online marketplace for the insights industry. We're now launching the platform in beta and invite you to explore Savio - the marketplace where research buyers and experts connect, transact, and communicate, all within one application.
Technology is making the use of video in the market research industry easier, cheaper and faster to discover and communicate insights.
Get a behind the scenes look at how P&G's Sion Agami makes innovation happen in this new series with Jeffrey Resnick looking at innovation from the research client side.
Delvv.io won the Insight Innovation Competition at IIeX EU 2017. In this follow-up interview, CEO and Co-founder Trevor Wolfe discusses the genesis of the platform, their business focus, and how they intend to change the role of internal teams in early stage ideation.
Can market research predict what consumers will do next? Kevin Gray explores this and more in his interview with Harvard Professor of Epidemiology Tyler VanderWeele on causal analysis.
An excerpt from the most recent GRIT Report, including the "GRIT 50" ranking of the most innovative research suppliers.
The Insight Innovation Competition at IIeX NA 2017 introduced six new finalists. Here's a summary of this year's competition, and a closer look at the winner, MindProber.
Gradient boosting is a technique attracting attention for its prediction speed and accuracy, especially with large and complex data. From data science competitions to machine learning solutions for business, gradient boosting has produced best-in-class results.