What are the new ideas, technology, practices, and thinking in market research? How ideas big and small improve insights.
Facial coding is a wildly used tool to measure emotions. This blog from Michael Sankey and Ph.D., Ken Roberts examines how effective it is in predicting purchase behavior for ad testing.
How do people make decisions between the familiar and new and surprising? System1 Research presents a study using Predictive Markets to predict the winners for the 2017 JUNO Awards in Canada.
Personal data has been described as the "new oil" that will drive the economy of tomorrow, but it's being treated as a commodity rather than a precious resource. We need to start developing models that incentivize and reward individuals for contributing to the data economy.
Most innovation efforts start with trying to solve a problem and tend to focus on increasing efficiency or effectiveness, but forget to stay focused on the purpose: addressing a need.
From big data to predictive answers and targeting, machine learning technology is changing the market research industry.
As the technology around video content creation has evolved, so too has the technology to analyze video. Get up to speed with the seven most common video content analysis tools available today.
An in depth interview with Chris Fanning, CEO of SSI on their new suite of products, the future of the insights industry and what lies ahead for the company as they celebrate their 40th Anniversary.
How does innovation drive business? It's time to look at innovation beyond disruptive or incremental change to how it creates effectiveness and efficiency.
Welcome to our next post featuring two projects now offered on Collaborata. GreenBook is happy to support a platform whose mission is to get more research funded. We believe in the idea of connecting clients and research providers to co-sponsor projects.
GreenBook has been working to create an online marketplace for the insights industry. We're now launching the platform in beta and invite you to explore Savio - the marketplace where research buyers and experts connect, transact, and communicate, all within one application.