What are the new ideas, technology, practices, and thinking in market research? How ideas big and small improve insights.
Machine learning is a buzzword in the industry. Brooke Patton explores how its adoption can help market researchers reduce timing and costs, and some of its challenges.
Marketing researchers, like just about everyone else, are concerned about losing their jobs through automation. Thinking ahead to this possibility, I decided to try to automate myself out of a job.
Facial coding is a wildly used tool to measure emotions. This blog from Michael Sankey and Ph.D., Ken Roberts examines how effective it is in predicting purchase behavior for ad testing.
How do people make decisions between the familiar and new and surprising? System1 Research presents a study using Predictive Markets to predict the winners for the 2017 JUNO Awards in Canada.
Personal data has been described as the "new oil" that will drive the economy of tomorrow, but it's being treated as a commodity rather than a precious resource. We need to start developing models that incentivize and reward individuals for contributing to the data economy.
Most innovation efforts start with trying to solve a problem and tend to focus on increasing efficiency or effectiveness, but forget to stay focused on the purpose: addressing a need.
From big data to predictive answers and targeting, machine learning technology is changing the market research industry.
As the technology around video content creation has evolved, so too has the technology to analyze video. Get up to speed with the seven most common video content analysis tools available today.
An in depth interview with Chris Fanning, CEO of SSI on their new suite of products, the future of the insights industry and what lies ahead for the company as they celebrate their 40th Anniversary.
How does innovation drive business? It's time to look at innovation beyond disruptive or incremental change to how it creates effectiveness and efficiency.