IIeX this year showcased themes related to key technologies, speed, and inspiring action, that are changing research right now.
The core challenges for market research’s future aren’t as much about the technical skills of practitioners as they are about their mindsets. Other fields are bringing new kinds of more relevant thinking to marketers struggling with a digitally transformed world.
We have developed a short survey to help us understand how suppliers define themselves and how clients want to search for suppliers. The survey should take less than ten minutes, and it will help us better meet the needs of the industry.