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Dana Stanley
Greenbook’s Chief Revenue Officer
Archive: incentives
Consumer Behavior
Consumers Take the Wheel! Creating Value through Incentives
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Research Methodologies
Designing Surveys Optimized for Modern Sampling Technologies
How to improve your survey design.
Karine Pepin
Co-Founder at The Research Heads
The Respondent Experience
The Future of Consumer Feedback is Fun and Fiercely First-Party
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Research Methodologies
A Festivus for the Rest of Us Respondents
Reflecting on how we can improve survey design for respondents.
Jeffrey Henning
Chief Research Officer at Researchscape
Research Methodologies
Attracting the Right Members for a Successful Community
Discussing how to find the right respondents for your market research.
Emily James
Insights Marketer at FlexMR
Consumer Behavior
How to Effectively Incentivize Gen Z to Participate in Market Research
In incentivizing Gen Z to participate in market research, building trust and providing value exchange is key.
Jamin Brazil
Chairman & CEO at HubUX
CEO Series
Why We Need More Respect and Empathy in Market Research
The lack of respect and empathy researchers oftentimes show, and those who answer surveys adversely affects the quality of responses
Rudly Raphael
Founder & CEO at Eyes4Research
Insights Industry News
Personal Data: The Ultimate Commodity?
In a new economy driven by personal data, we need to incentivize and reward individuals for contributing to the data economy.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Research Methodologies
Why Respondents Don’t Like Participating In Research (And What We Can Do About It)
Most research participants are dissatisfied with their experience. What can we, as an industry, do about it?
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Three Things I Learned from Catching Pokemons
What can we learn from Pokemon Go to make sure that we remain relevant and gather data that will help our clients make better decisions?
Felix Rios
Technology and Innovation Manager at Ugam
Insights Industry News
Personalizing Respondent Rewards for the Global Marketplace
Today’s global marketplace necessitates a thoughtful and nimble approach to doing business.
Jonathan Price
Research Methodologies
5 Reasons Online Studies Fail
Here are five reasons why most online qual studies do not deliver on expectations. And all of them are fixable.
Ray Fischer
Brand Strategy
Hot Dogs, Sandwiches and Digital Rewards: How Incentives Are Changing Market Research
With instant delivery on multiple digital platforms, virtual cards are only going to become more and more mainstream.
Jonathan Price
Research Methodologies
Online Surveys Are Not Enough
Because of the simplicity and efficiency of online surveys, the market is quickly becoming oversaturated. So are online surveys doomed?
Tim Gorham
Research Methodologies
Using Creative Incentives to Increase Panel Engagement
Having the right incentive, at the right time, can have a huge positive impact on engagement, response and appeal.
Jonathan Price
Research Methodologies
Buck the Trend of Market Research Mobile Rewards
Looking past the latest fad in incentive programs to the tried-and-true retention solution.
Greg Cicatelli
Senior Vice President & Head of US Sales at RedBrick Financial Group
Consumer Behavior
Guest Post: The ALS Challenge And The Value Exchange
The ALS Challenge teaches fundraisers that building a relationship between those who give donations and those who receive it is critical.
Sharon Dexter
Project / IT Manager at GreenBook
Do Incentives Commoditize Surveys Or Reinforce The Relationship Economy?
New studies on the topic of MR and incentives indicate that the old idea of a transactional model of incentives may not be enough.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Insights Industry News
Counteracting the Dirty Little Secrets of Online Panels
How can we as researchers navigate these treacherous waters? In short, what can we do to avoid these bad panels and practices?
Ron Sellers
Research Methodologies
Another Unsuccessful Survey Invite…
Survey invites, much like online surveys, should be short, simple, and clear.
Sean Case
Insights Industry News
Thanks a Million: How to Recognize the Ultra-Luxury Shopper
Retailers cannot rely on standard incentives to engage ultra-luxury shoppers; their loyalty transcends traditional rewards.
COLLOQUY
Guest blogger at COLLOQUY