Insights: imoderate

Qual at Quant Scale: The iModerate Vision For The Future Of Consumer Research

In the interview, I caught up with Jen Drolet of iModerate to hear her side of the story. I think after watching it you’ll be as impressed as I have been, and hopefully inspired to think differently in your own business.

Increasing Intimacy Through Rapport

With intimacy becoming the new buzz word in the industry, it is important to step back and think about not only the opportunities we have to promote closer relationships, but also the barriers in front of us by way of past and current practices.

When it comes to political research, the answers aren’t always in the data book

The Avenger’s Guide to Qualitative Respondents

The challenges of dealing with difficult respondents, which we see day in and day out, personified through a Marvel™ous display of super egos. That’s right, the first ever Avengers Guide to Qualitative Respondents.

AMA Research & Strategy Summit Day 1: Ask, Explore, Understand

Another Sneak Peek at GreenBook’s RIT Q1 Study

The 2010 GreenBook’s Research Industry Trends Report dives into the state of the industry. In this sneak peak, we look at the qualitative portion of the study that explores perceived levels of respect for the market research profession.