The CEO of Measure Protocol and most recent IIeX Competition Winner chats with Lenny Murphy about the company's mission, technology, and hopeful impact for the insights industry.
IIeX this year showcased themes related to key technologies, speed, and inspiring action, that are changing research right now.
The transformation of the insights industry, including new technology and rapid generation of ideas, was clearly showcased at IIeX North America 2018.
Winners of this year’s Ginny Valentine Badge of Courage Awards for bravery in market research announced at IIeX North America 2018
How marketers are adopting digital strategies to optimize customer acquisition and brand building
Brands must take creative risks in advertising to enter the competitive marketing industry.
Utilizing first-party data to identify triggers and maximize opportunities to reach highly-valued, targeted segments.
Tech companies have the power to provide highly personalized experiences to users if they fight for consumers' data rights in this new digital environment.
Utilizing artificial intelligence in conversations to engage participants for insights in minutes.
[Big Ideas Series] Leveraging AI's ability to gain insights to test products and understand consumer behaviour with an objective, data-backed approach.