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Healthcare, Medical, and Pharma Market Research study the needs, behaviors, and preferences of patients, healthcare professionals, and stakeholders in the health industry. It provides insights for product development, marketing strategies, and patient care improvements.
Uncover the secrets to job satisfaction in market research. MRII's Love of Learning study delves into work environments, with a focus on the healthcar...
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Discover the future of Femtech and AI's role in empowering women's health decisions while navigating the ethical, privacy, and security considerations...
Discover the power of predictive analytics in healthcare scheduling, improving staff allocation and reducing wait times. Insights from a case study at...
Discover the APAC residents' attitude towards healthcare services provided by AI and robots on our website.
Discover how automation and IoT devices are transforming healthcare by providing real-time data for patient care and data-driven decision-making.
Explore the often overlooked aspect of DE&I: including people with disabilities in market research. Dive into the significance of their participation,...
Editor’s Note: In the fall of 2022, GreenBook’s IIEX Health event took place in Philadelphia, bringing both useful and inspiration content to insights...
Discover new ways to unlocking different forms of insight with chief data officer, Sarah DaVanzo, and see how organizations can better develop their s...
Editor’s Note: In the fall of 2022, GreenBook’s IIEX Health event took place in Philadelphia, bringing both useful and inspiration content to insights...
Editor’s Note: In the fall of 2022, GreenBook’s IIEX Health event took place in Philadelphia, bringing both useful and inspiration content to insights...
Social media has become an established source of insight for people across the world. This is particularly true in the US where nearly 60 million peop...
Editor’s Note: In the fall of 2023, GreenBook’s IIEX Health event took place in Philadelphia, bringing both useful and inspiration content to insights...
Editor’s Note: In the fall of 2023, GreenBook’s IIEX Health event took place in Philadelphia, bringing both useful and inspiration content to insights...
Editor’s Note: In the fall of 2023, GreenBook’s IIEX Health event took place in Philadelphia, bringing both useful and inspiration content to insights...
A confluence of events in the pharma industry is converging to make 2023 a year of profound transformation in drug development and commercialization –...
When we talk about patient centricity and patient centered care, we often emphasize the importance of considering the patient perspective, their prior...
Pharma market researchers must adapt to changing consumer desires.
Conducting & designing successful DIY market research in healthcare.
Discussing iMotions’s acquisition and nonconscious measurement tech.
Explore some of the ways in which Covid-19 has impacted healthcare.
Remote learning in the healthcare education sphere.
How AI both revolutionizes and complicates the healthcare industry
Exploring how personality may influence vaccination rates.
What impact does medical device production have on the environment?
Listening to voice of customer and employee empowered Experian Health.
Lisa Courtade’s definition of success for the insights organization is ‘impact’.
The medical device industry is an innovation hot spot. Here are five pitfalls to avoid so your project can be completed without unexpected interruptio...
Health care providers are using social media to air their thoughts on what the future may hold for the healthcare sector.
Towards Utility Chic: Embracing Health-Tech in the Bathroom.
The digital healthcare industry in Asia Pacific is predicted to be one of the fastest-growing in the world.
How an Automated Voice Response (AVR) platform empowers patients, caregivers, and physicians to tell their stories anytime, anywhere, allowing researc...
A client’s breakthrough therapy versus the most popular treatment. Who would win?
How Healthcare, Shopping, Technology, Financial Services, and Travel and Tourism are overcoming changes in the consumer and cultural landscape.
A look into the future of the healthcare industry post-COVID-19.
A view into insights from the healthcare industry during COVID-19.
Learnings from the first year of GDPR.
One of the greatest challenges to traditional healthcare is consumer healthcare.
Telehealth is a buzzing topic, with changes constantly happening in healthcare technology. But what does that entail for market research?
A helpful set of guidelines to help in navigating research projects requiring HIPAA compliance.
Healthcare has always been at the forefront of technological development, and now is no exception.
How we access healthcare is ever changing as new advancements develop in artificial intelligence and telehealth.
How tech can empower patients and meet Canada’s healthcare challenges
The future of healthcare is changing with new technology that streamlines patient data processing
US healthcare changes are forcing change in healthcare research.
Finding quick & actionable insights through a compelling respondent experience
Real-time market research testing of Pear Therapeutics’ digital therapeutic app
Three case studies using data analytics to predict, identify and intervene in healthcare research
I’ve been thinking a lot lately about automation and how it can and should be applied to healthcare-related market research.
Having an appreciation that innovation can be difficult and that it does, indeed, carry some risk.
Vannessa Oshima, VP of Strategy and Insights for Coca-Cola Japan, has an important and inspirational story everyone should read.
Most conversations at healthcare industry conferences center around “patient-centricity.” Yet everyone seems to define it differently.
Leonard Murphy explains why he keeps cancelling public appearances.
What can MR learn from The International Consumer Electronic Show? Ari Popper is going to find out.
How many times have you typed your name, interests, gender and a raft of other information into a form for a service on the web?
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