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Dana Stanley
Greenbook’s Chief Revenue Officer
Archive: healthcare industry
Healthcare, Medical, and Pharma Market Research
Science, Surveys, and Stories: Maria Muccioli on Revolutionizing Patient Care
Natalie Pusch
Senior Content Producer at Greenbook
Future List Honorees
Greenbook Future List Spotlight: Belinda Brown
Belinda Brown, Director of Marketing at Gazelle Global, is committed to enhancing epresentation/research in women's health to address the gaps in heal...
Karen Lynch
Head of Content at Greenbook
Future List Honorees
Greenbook Future List Spotlight: Catrina Salama
Discover how Catrina Salama, Director at BioVid, uses emotion science to enhance healthcare messaging and how her expertise leads to impactful client ...
Karen Lynch
Head of Content at Greenbook
Healthcare, Medical, and Pharma Market Research
Unlocking the Future of Market Research in the Healthcare Sector
Uncover the secrets to job satisfaction in market research. MRII's Love of Learning study delves into work environments, with a focus on the healthcar...
Focus on LATAM
Market Dynamics Surrounding Medical Tourism in Latin America
Delve into the world of medical tourism in Latin America. Uncover the dynamics, trends, challenges, and prospects of this prominent destination.
Healthcare, Medical, and Pharma Market Research
The Femtech Frontier: Embracing AI for Women's Health in 2024
Discover the future of Femtech and AI's role in empowering women's health decisions while navigating the ethical, privacy, and security considerations...
Gilad Barash
Healthcare, Medical, and Pharma Market Research
Optimizing Patient Coverage: The Power of Predictive Analytics in Healthcare Scheduling
Discover the power of predictive analytics in healthcare scheduling, improving staff allocation and reducing wait times. Insights from a case study at...
Rob Press
Content marketing manager at Deputy
Healthcare, Medical, and Pharma Market Research
AI in Healthcare: Is APAC ready for Medical Services Powered by Artificial Intelligence?
Discover the APAC residents' attitude towards healthcare services provided by AI and robots on our website.
Laura Robbie
CEO, APAC at YouGov
Healthcare, Medical, and Pharma Market Research
Rapid Response: White Swan's Data Driven Mission for Better Patient Care with Miranda Mapleton
Natalie Pusch
Senior Content Producer at Greenbook
Healthcare, Medical, and Pharma Market Research
Orchestration: Automation & IoT Integration on HealthCare
Discover how automation and IoT devices are transforming healthcare by providing real-time data for patient care and data-driven decision-making.
José Macaluso
International Partnership and Business Manager at Xacria
The Prompt
The Promise And Risk Of Generative AI in Healthcare
A sensational article about ChatGPT diagnosing a rare disease reminds us we need to stay grounded about Generative AI (and AI in General).
Gilad Barash
Data/AI Strategist at Who's Your Data?
Insights Industry News
Unintended Consequences of Reversing Roe v Wade
Editor’s Note: In the fall of 2022, GreenBook’s IIEX Health event took place in Philadelphia, bringing both useful and inspiration content to insights...
Karen Lynch
Head of Content at Greenbook
Insights Industry News
The Changing Healthcare Landscape: How Will The Pharmaceutical Industry Participate?
Editor’s Note: In the fall of 2022, GreenBook’s IIEX Health event took place in Philadelphia, bringing both useful and inspiration content to insights...
Karen Lynch
Head of Content at Greenbook
Insights Industry News
Closing the Communication Loop: A Fireside Chat with Your Local Epidemiologist
Editor’s Note: In the fall of 2023, GreenBook’s IIEX Health event took place in Philadelphia, bringing both useful and inspiration content to insights...
Karen Lynch
Head of Content at Greenbook
Insights Industry News
Real World Evidence: Using In-Office Dialogues to Understand Shared Decision-Making
Editor’s Note: In the fall of 2023, GreenBook’s IIEX Health event took place in Philadelphia, bringing both useful and inspiration content to insights...
Karen Lynch
Head of Content at Greenbook
Insights Industry News
Beyond Messages! How to Reach Vaccine Hesitant Parents with the Best Messengers
Editor’s Note: In the fall of 2023, GreenBook’s IIEX Health event took place in Philadelphia, bringing both useful and inspiration content to insights...
Karen Lynch
Head of Content at Greenbook
Healthcare Insights in 2023: The Year of Innovative Transformers
A confluence of events in the pharma industry is converging to make 2023 a year of profound transformation in drug development and commercialization –...
Daniel S.
CEO and President at Apollo Intelligence, LLC
Care Partners: Hidden in Plain Sight. Implications for Market Research
When we talk about patient centricity and patient centered care, we often emphasize the importance of considering the patient perspective, their prior...
Lois Conklin
Senior Qualitative Research at ZS
Healthcare, Medical, and Pharma Market Research
Uncovering Human Truths in Healthcare Research
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
3 Ways Pharma Market Researchers Should Respond to the Consumerization of Healthcare
Pharma market researchers must adapt to changing consumer desires.
Jackie Drees
Content Specialist at Phreesia Life Sciences
Research Methodologies
Healthcare DIY Needs a Partner to Check Its Vital Signs
Conducting & designing successful DIY market research in healthcare.
Jenny Klenke
Vice President of Consumer Experience at Simply Strategy
CEO Series
Interview with Peter Hartzbech, Founder & CEO of iMotions
Discussing iMotions’s acquisition and nonconscious measurement tech.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Healthcare, Medical, and Pharma Market Research
5 Ways That Covid-19 Has Impacted Healthcare
Explore some of the ways in which Covid-19 has impacted healthcare.
Josh Leighton
Market Analyst at IDR Medical
Research Technology (ResTech)
Advice for Delivering Digital Education to Health Professionals
Remote learning in the healthcare education sphere.
Martha Wyatt
Associate Consultant at IDR Medical
Research Technology (ResTech)
Barriers to AI in Healthcare
How AI both revolutionizes and complicates the healthcare industry
Martha Wyatt
Associate Consultant at IDR Medical
Insights Industry News
Environmental Sustainability: Healthcare and Medical Devices
What impact does medical device production have on the environment?
Antonia Lombardi
Market Analyst at IDR Medical
Brand Strategy
Empowered to Lead with Empathy: How Experian Health Used Alida to Discover and Act On VoC and VoE
Listening to voice of customer and employee empowered Experian Health.
Experian Health
CEO Series
COVID-19 Crisis Response with Dan Fitzgerald of InCrowd
A view into insights from the healthcare industry during COVID-19.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook