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Larry Friedman interviews Eric Salama, CEO of Kantar, about the reasons why Kantar has reached number one in the GRIT Top 50, and their plans for remaining number one.
[Insights That Work - Case Study] System1 applies behavioral science to digital ad testing for Undertone: Emotional response directly predicts ad profitability, and to a greater degree: the more people feel, the more people buy.
Who are the 50 most innovative companies in the market research industry? Here is the list.