McDonald’s is making a bet that this partnership will drive significant traffic and positive associations for the brand. We applaud McDonald’s for trying new things to build physical availability by making its retail sites more desirable and accessible.
In this article I will focus on the tablets themselves and try to shed light on which of the hardware aspects are the most important to factor when choosing your devices and which can take a back seat if you are on a budget.
Microfencing is actually just a more precise form of geofencing. In geofencing, you set an alert in an app that a customer or panelist has downloaded to notify you whenever the user is within specific GPS coordinates.
