Insights: gps

How Pokémon Go’s Popularity Can Benefit McDonald’s

McDonald’s is making a bet that this partnership will drive significant traffic and positive associations for the brand. We applaud McDonald’s for trying new things to build physical availability by making its retail sites more desirable and accessible.

Top 9 Considerations When Choosing Tablets for Your CAPI Project

In this article I will focus on the tablets themselves and try to shed light on which of the hardware aspects are the most important to factor when choosing your devices and which can take a back seat if you are on a budget.

Microfencing Across the Universe

Microfencing is actually just a more precise form of geofencing. In geofencing, you set an alert in an app that a customer or panelist has downloaded to notify you whenever the user is within specific GPS coordinates.

#MRMW Preview: Why Location is the Killer Feature of Mobile Research