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gian fulgoni
#ARFAM8 : Award Winning paper: What Drives Successful Telco Digital Marketing ROI on Facebook?
David Brudenell
ruth krichelo
cross platform measurement
arf audience measurement
arfam8
multi screen
single source measurement
pc
gian fulgoni
am8
self directed media behaviors
multiplatform measurement
tv
social advertising
offline sales
attribution
privacy safe data collection
propensity score matching
mobile ownership
location data
device data
campaign lift
business leadership 2
change
emerging
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facebook
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sean bruich
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