There was an overwhelming theme of the “old” type of market research versus the “new” in which multiple tactics are employed and a myriad of data is available to get to know your customer/target audience in a better, possibly slightly more invasive manner.
The concept of "gamification" and "market research" has been slowly gaining traction for several years. So: what is the leading example of successful gamification in market research?
At Insight Innovation eXchange, we (literally) set the stage for connections that help mash ideas, people, and technology together, knowing that those interactions will help bring about the next rEvolution in marketing insights.
Does Gamification actually move the perceptual goalposts with its brain-engaging techniques? Or more critically: does Gamification introduce a new element of bias? Here's my take.
Gamification has become a buzzword for a reason; its adoption is not an option, but mandatory for companies wanting to better understand and engage with the new generations, the ones who are fast becoming the main workforce and consumer power of the future.
Funny thing about predictions, though: they’re often wrong. Some are dire. Some are radical. Many are contradictory. Looking back, they’re often laughably wrong.
We need ‘enacting’ research that creates ENgagement and ACTivation among clients as well as participants, through gamification, stories and experiences.
“The overwhelming majority of interviews online today are the ones we should be focusing on. Ad tests, ad trackers, and concept tests — anything the big firms are doing. We’re looking at small studies to understand gaming.”
NewMR and GreenBook are putting on a gamified debate: Game On! The Great Gamification Challenge. The event will be held Friday, December 16th at 12:00 PM EST as a virtual debate.
Lately, there have been several high profile new entrants into the "insights" business, most of them (but not all) from outside of the traditional market research industry. Here are five such new entrants and how they are disrupting market research.
