Creating change in market research is difficult, but with the right processes based on “stepping stones”, risks can be minimized and change successfully implemented.
Download the latest edition of the GRIT Report to read about industry trends including adoption of AI, GDPR readiness, blockchain, and the ever-popular "Most Innovative" companies rankings.
A look into the next generation of disruptors in MR, including their technologies and how you can meet them.
MRX is headed towards faster, better, cheaper insights as we adopt digital methodologies that make use of online opinions and social sentiment.
In this five-part series from Dstillery, their AI, Machine Learning and Data Science experts will help marketers and market researchers demystify these emerging trends and offer ideas for taking action.
Missed IIeX Behaviour in London last week? Get caught up with this overview of the event!
In this GRIT Sneak Peek from the forthcoming Q1-Q2 2018 GRIT Report, Lenny Murphy breaks down the results of a series of questions related to GDPR readiness and sounds the alarm based on the results.
The GreenBook team is honored to welcome our newest editor, Dr. Larry Friedman.
The core challenges for market research’s future aren’t as much about the technical skills of practitioners as they are about their mindsets. Other fields are bringing new kinds of more relevant thinking to marketers struggling with a digitally transformed world.
Highlights from IIeX Europe 2018