Archive: future of market research

7 Things I Learned at IIEX Europe

Insights Industry News

7 Things I Learned at IIEX Europe

Editor’s Note: Traveling home from IIEX Europe gave me ample time to read recaps of the event shared via LinkedIn. Thank you to everyone who took the ...

Cecilia Sylvan

Cecilia Sylvan

Senior Director at The Big Picture

Digging Deeper: Behavioral Science & the Future of MRX
Natalie Pusch

Natalie Pusch

Senior Content Producer at Greenbook

Is Research Having Its Own Creativity Crisis?

Is Research Having Its Own Creativity Crisis?

The importance of human creativity in market research and insights.

Tim Wragg

Tim Wragg

Global CEO at Hall & Partners

How Hot Are Market Research Careers?

How Hot Are Market Research Careers?

Market researchers are in demand. Here’s how to join the industry.

Karen Lynch

Karen Lynch

Head of Content at Greenbook

Harnessing AI’s Potential for Market Research

Research Technology (ResTech)

Harnessing AI’s Potential for Market Research

How AI is being used to create new consumer insights.

Heath Greenfield

Heath Greenfield

Senior Vice President at Kantar Marketplace, Global

GRIT Sneak Peek: 2022 Business & Innovation Trends
Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Rethinking the Aging Population with Dave McCaughan
Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Succeet: A Place to Meet and Succeed in Germany

Succeet: A Place to Meet and Succeed in Germany

Learn about the German market research landscape & succeet GmbH.

Sabine Weich

Sabine Weich

Communications Manager at succeet GmbH

(Re) Humanizing Digital Marketing Post-Pandemic

Focus on APAC

(Re) Humanizing Digital Marketing Post-Pandemic

The loss of the “human touch” in digital marketing – and its future.

Neel Banerjee

Neel Banerjee

CEO at TheEngage

Telling Better Stories with Data
Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Reducing Friction to Drive Product Development
Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Insights: Does It Mean What You Think It Means?

Insights: Does It Mean What You Think It Means?

Remembering the purpose of “insights” to guide us forward.

Ant Franklin

Ant Franklin

CEO at Infotools

If You’re Not Using AI in Your Insights Program, You’re Behind. Here’s Why.

Research Methodologies

If You’re Not Using AI in Your Insights Program, You’re Behind. Here’s Why.

How to optimize your insights program using AI.

Kathryn Topp

Kathryn Topp

Founder & CEO at Yabble

Market Research Top Issues & Trends

The Respondent Experience

Market Research Top Issues & Trends

Identifying the key trends and current challenges in the MR industry.

Jamin Brazil

Jamin Brazil

Chairman & CEO at HubUX

Does Market Research Need a Slow Revolution?

Does Market Research Need a Slow Revolution?

Applying tenets of the ‘Slow Movement’ to our market research work.

Chris Martin

Chris Martin

Chief Marketing Officer at FlexMR

Unpacking the ResTech M&A Landscape
Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Does MRX Have A Sample Crisis?

Data Quality, Privacy, and Ethics

Does MRX Have A Sample Crisis?

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Not a Small World after All: Are Your Surveys Reaching the Right Audiences?

Research Methodologies

Not a Small World after All: Are Your Surveys Reaching the Right Audiences?

MR that taps into a deep pool of populations reveals valuable insight.

Andrew Jones

Andrew Jones

VP, Customer Success at Cint

3 Reasons Why Measuring Behaviour over Purchase Intent Sells More Products

Research Methodologies

3 Reasons Why Measuring Behaviour over Purchase Intent Sells More Products

Applying a “Behavior First” approach to purchase intent.

Olivier Blanchet

Olivier Blanchet

Chief Executive Officer at PRS IN VIVO

Set Up Your Centralized Insights Management Platform for Success

Knowledge Management

Set Up Your Centralized Insights Management Platform for Success

Seven steps to successfully set up your insights management platform.

Emma Galdo

Emma Galdo

Director of Customer Success at Bloomfire at Bloomfire

How to Remain Competitive in a Context of Rising Raw Material Prices and Rising Wages?
Olivier Blanchet

Olivier Blanchet

Chief Executive Officer at PRS IN VIVO

Overcoming the Most Common Barriers to Insights Team Maturity

Knowledge Management

Overcoming the Most Common Barriers to Insights Team Maturity

How to increase your insights team’s influence in your organization.

Madeline Jacobson

Madeline Jacobson

Senior Content Marketing Manager at Bloomfire

Consumers and the Future of the 5G Wireless Communications Industry

Executive Insights

Consumers and the Future of the 5G Wireless Communications Industry

How will 5G benefit consumers, investors, businesses, & marketers?

Rudly Raphael

Rudly Raphael

Founder & CEO at Eyes4Research

The Wild, Wild West of ResearchOps
Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Five Key Principles to Improve Data Quality

Research Methodologies

Five Key Principles to Improve Data Quality

Helping market researchers prevent fraud and improve data quality.

Karine Pepin

Karine Pepin

Co-Founder at The Research Heads

How DAOs Will (Re)Shape Research Organizations
Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Interview with Carol Cunningham (BET Networks)

Executive Insights

Interview with Carol Cunningham (BET Networks)

Sitting down with VP of Consumer Insights & Business Strategy at BET.

Rudly Raphael

Rudly Raphael

Founder & CEO at Eyes4Research

People Hate Surveys but Love Being Listened to. Future Tech Says There’s a Better Way.

Focus on APAC

People Hate Surveys but Love Being Listened to. Future Tech Says There’s a Better Way.

The potential of digital humans to transform the survey experience.

Reg Price

Reg Price

Co-Founder at MirrorWave

Missing: Why Fractured Data Is Killing Market Research

Insights Industry News

Missing: Why Fractured Data Is Killing Market Research

What does the massive consolidation in the MR industry indicate?

Catherine Gutierrez

Catherine Gutierrez

VP of Marketing at MFour

Understanding Consumer Behavior and Habits through Frameworks for Change

Research Methodologies

Understanding Consumer Behavior and Habits through Frameworks for Change

Varied frameworks from which to view change.

Sasha McCune

Sasha McCune

Director at Conifer Research

Still Crazy After All These Years: Neuroscience, Cultural Cycles, and 2022

Consumer Behavior

Still Crazy After All These Years: Neuroscience, Cultural Cycles, and 2022

How the recent chaotic years are part of a recurring cultural pattern.

Hunter Thurman

Hunter Thurman

President at Alpha-Diver

The World’s First D2C Product Testing Platform with Dana Kim
Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Why Insights Teams Need to Focus on Communication Skills

Mastering Insights Communications

Why Insights Teams Need to Focus on Communication Skills

Learn why insights teams must focus on communication skills.

Lucy Davison

Lucy Davison

Founder and Managing Director at Keen as Mustard Marketing

Trend for 2022: Meet the New Brand Tracker

Brand Strategy

Trend for 2022: Meet the New Brand Tracker

How MR firms can leverage ResTech to create reoccurring revenue.

Jamin Brazil

Jamin Brazil

Chairman & CEO at HubUX

Determination, Versatility, Adaptability

Determination, Versatility, Adaptability

Three traits for organizations to embrace in an ever-changing world.

Jefferson Tukimata

Jefferson Tukimata

Data Analyst

Market Research Predictions for 2022 (Part Two)

Customer Experience (CX)

Market Research Predictions for 2022 (Part Two)

Industry leaders’ MR predictions for the new year.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Market Research Predictions for 2022 (Part One)

Market Research Predictions for 2022 (Part One)

Industry leaders’ predictions for 2022: growth, tech, and talent.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Bridging the Automation Gap to Meet Today’s Insights Demands

Focus on APAC

Bridging the Automation Gap to Meet Today’s Insights Demands

How do we bridge the data collection and automation gap in MR?

Jessica Murdoch

Jessica Murdoch

VP of ANZ Sales and Customer Success at Cint

Is America’s Largest Minority Declining? The Future of Hispanic Identity

International Market Research

Is America’s Largest Minority Declining? The Future of Hispanic Identity

A look at the Hispanic/Latino demographic in the U.S. and its future.

Art Padilla

Art Padilla

Director of Panels at ThinkNow

How to Effectively Incentivize Gen Z to Participate in Market Research

Consumer Behavior

How to Effectively Incentivize Gen Z to Participate in Market Research

In incentivizing Gen Z to participate in market research, building trust and providing value exchange is key.

Jamin Brazil

Jamin Brazil

Chairman & CEO at HubUX

Does the Dragon Own the Eagle?

Executive Insights

Does the Dragon Own the Eagle?

Chinese investment in US industries and its impact on American investors.

Rudly Raphael

Rudly Raphael

Founder & CEO at Eyes4Research

Retooling Research to Properly Measure the Short and Long-Term Effects of Advertising

LevelUP Your Research

Retooling Research to Properly Measure the Short and Long-Term Effects of Advertising

Learn about the difference between dormant and active buyers, and how to fix your campaign trackers to better take this distinction into account.

Joel Rubinson

Joel Rubinson

President at Rubinson Partners Inc

Data Strategies That Will Make MTA (Multi-Touch Attribution) Work for Your Organization

LevelUP Your Research

Data Strategies That Will Make MTA (Multi-Touch Attribution) Work for Your Organization

Multi-Touch Attribution is hard work but essential in the digital age.

Joel Rubinson

Joel Rubinson

President at Rubinson Partners Inc

Interview with StJohn Deakins, Founder and CEO of CitizenME

CEO Series

Interview with StJohn Deakins, Founder and CEO of CitizenME

The personal data economy shift and what it means for market research.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Experience and Insight to Supercharge the Next Frontier of Brand Interaction

Focus on APAC

Experience and Insight to Supercharge the Next Frontier of Brand Interaction

COVID’s impact on Consumer Insight and Experiential Marketing.

Peter Harris

Peter Harris

Chief Research Officer at Advantage Group International

What to Make Of the Investment Activity in MR?

What to Make Of the Investment Activity in MR?

Last year saw an unprecedented level of investment in the MR space.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

7 Reasons Why Brands are Adopting Research Technology

Focus on APAC

7 Reasons Why Brands are Adopting Research Technology

Brands are turning to research tech to obtain consumer insights.

Sej Patel

Sej Patel

Country Director (ANZ) at Toluna

Meet Gen Z: Don’t Trivialize Your Brand’s Digital Presence

Customer Experience (CX)

Meet Gen Z: Don’t Trivialize Your Brand’s Digital Presence

Market research, customer experience, and advertising, meet Gen Z.

Jamin Brazil

Jamin Brazil

Chairman & CEO at HubUX

GreenBook Future List Spotlight: Christopher South

Artificial Intelligence and Machine Learning

GreenBook Future List Spotlight: Christopher South

GRIT Future List honoree, Christopher South, tells us why his biggest accomplishment is also his biggest failure.

Greenbook

Greenbook

State of the Union – Online Sample Edition 2021

State of the Union – Online Sample Edition 2021

How the online sample industry can collectively move forward in the wake of drastic change.

Art Padilla

Art Padilla

Director of Panels at ThinkNow

One Journey, Three Paths: A Tale of Technology Adoption

Competitive Intelligence

One Journey, Three Paths: A Tale of Technology Adoption

Technology adoption is a journey and the vendor selection is simply the prologue.

Scott Litman

Scott Litman

Cofounder & Managing Partner at Lucy

Interview with Nikki Lavoie, CEO of MindSpark Research International

CEO Series

Interview with Nikki Lavoie, CEO of MindSpark Research International

Step aside, Emily in Paris. Nikki Lavoie talks to Lenny Murphy about how she went from research consulting agencies in New Hampshire to founding MindS...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Qualtrics on Market Research in 2021: A Global Snapshot

Qualtrics on Market Research in 2021: A Global Snapshot

Discover the actions researchers from all over the world are prioritizing in 2021.

Elizabeth Dean

Elizabeth Dean

Survey Methodologist and XM Scientist at Qualtrics

The Industry is Changing and So Are We!

The Industry is Changing and So Are We!

How embracing behavioral science and omnichannel will help clients succeed in this new retail reality.

Alex Hunt

Alex Hunt

CEO, Chief Executive Officer at Behaviorally

MRX Predictions for 2021 From Insights Industry Leaders

MRX Predictions for 2021 From Insights Industry Leaders

Insights and market research leaders share their predictions for what to expect in 2021.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Get Ready Now For 2021 With These 5 Marketing & Sales Activities

Research Methodologies

Get Ready Now For 2021 With These 5 Marketing & Sales Activities

It isn’t too soon to do a little prep work, a little planning, and a little thinking about your insights goals and MRX plan for 2021.

Steve Henke

Steve Henke

How Netflix Will Transform Brand Marketing

CEO Series

How Netflix Will Transform Brand Marketing

How advertising could flip the script for Netflix.

Joel Rubinson

Joel Rubinson

President at Rubinson Partners Inc

The 21st Century CMO – Findings from the Nielsen CMO Report 2018

CEO Series

The 21st Century CMO – Findings from the Nielsen CMO Report 2018

How marketers are moving toward digital strategies for increased ROI

Brett House

Brett House

Nielsen at VP, Product Marketing and Strategy

The Next Sea Change in Marketing is Coming Fast. Are You Ready?

Insights Industry News

The Next Sea Change in Marketing is Coming Fast. Are You Ready?

Retailers are becoming a mix of retailer, publisher, and ad networks effectively changing the future of marketing.

Joel Rubinson

Joel Rubinson

President at Rubinson Partners Inc

CEO Series

Neuroscience and Marketing

An interview with Professor Nicole Lazar on neuroscience and its role in market research.

Kevin Gray

Kevin Gray

President at Cannon Gray

GRIT 2013 Sneak Peak: The 10 Most Innovative Companies In Market Research

GRIT 2013 Sneak Peak: The 10 Most Innovative Companies In Market Research

To start 2014 out right we’re revealing the Top 10 from the GRIT 50 list of the companies the industry considers to be most innovative.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Wave 4 Of The Insight Innovation Competition Is Live!

Consumer Behavior

Wave 4 Of The Insight Innovation Competition Is Live!

Have an idea that helps brands better understand consumers? Want to support the creation of the solutions of the future? This is your chance to make a...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

CEO Series

Jan Hofmeyr Challenges The Future Of Market Research

Jan Hofmeyr challenged the future of market research as we know it at MRMW in London last week. Ray Poynter gives the details and his take.

Ray Poynter

Ray Poynter

Managing Director at The Future Place

Research Methodologies

Four New Approaches To Consumer Segmentation In A Digital And Social Age

Traditional consumer segmentation simply does not work that well because it is rarely very actionable. Here’s how that can change.

Joel Rubinson

Joel Rubinson

President at Rubinson Partners Inc

CEO Series

We’re Going To Vegas, Baby! What Will CES Tell Us About The Future Of Insights?

What can MR learn from The International Consumer Electronic Show? Ari Popper is going to find out.

Ari Popper

Ari Popper

Using Research To Predict The Future In Three Easy Steps (Lessons From AMSRS Conference 2012)

Whatever the future, the research industry can choose to lead the way, so long as it remains open to change.

Ben Flavel

Ben Flavel

Innovation Manager at Geofabrics

MR Suppliers Less Bullish on the Future; Feeling the Squeeze of Quality and Speed

In his GRIT analysis, Adam Di Paula gives his take on the tension suppliers are feeling between the “cheaper vs. faster” imperative.

Adam Di

Adam Di

Managing Partner at Sentis Market Research

Jeffrey Henning’s #MRX Top 10: Looking Backward, Looking Forward

Many researchers writing for the press and the blogosphere these past few weeks drew their inspiration from Janus, the two-faced god who looks to the ...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Mobilizing Market Research: Limitations & The Future (Part 4 of 9)

Exploring some of the current limitations of the mobile model and asking what does the future hold?

Carrie Robbins

Carrie Robbins

Account Manager at LRWTonic

CEO Series

Lead Up To The IIR TDMR: Interview With Matt Kleinschmit of Vision Critical

An interview with Matt Kleinschmit, Senior Vice President at Vision Critical, ahead of the upcoming Technology Driven Market Research event.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

CEO Series

Lead Up To The IIR TDMR: Interview With Dr. A.K. Pradeep of NeuroFocus

An interview with Dr. A.K. Pradeep, CEO of NeuroFocus and the keynote speaker of the upcoming Technology Driven Market Research event.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

CEO Series

Lead Up To The IIR TDMR: Interview With Kevin Lonnie Of KL Communications

Kevin Lonnie, President of KL Communications, discusses crowdsourcing, respondent enagement, and the future of market research.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

CEO Series

Lead up to the IIR TDMR: Interview With Chris Hobson of txteagle

Continuing our series of interviews with presenters at the TDMR event, today we have a conversation with Chris Hobson, COO of txteagle.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Mental Spring Cleaning

Mental Spring Cleaning

Lenny Murphy does some spring cleaning to clear out some of the great stuff that has been sitting on his mental shelf.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Insights Industry News

Market Research Is Dead, Long Live Market Research

Rich Raquet brings glad tidings for the new year, and a warning of threats facing market research in 2011.

TRC Market

TRC Market

Looking Back & Looking Ahead

Looking Back & Looking Ahead

Lenny Murphy looks back at the previous 12 months and summarizes some of the best predictions from industry thought leaders.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Mirror Mirror On The Wall…

Mirror Mirror On The Wall…

Resources from recent events focused on taking a look at where the market research industry is, and more importantly, where we are going.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

It’s Time For The GreenBook Research Industry Trends Study Fall/Winter 2010!

Take the GreenBook Research Industry Trends survey and share your thoughts on the state of the industry and the future of research.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook