Forecasting in the market research industry can be tricky, given how technology has brought up innovations previously believed to be impossible. Reflecting on previous forecasts can provide insight into what the future has in store.
De La Riva Group took the existing brand image for Nissan Mexico and renewed the internal teams understanding of the importance of connecting with consumers in an emotional way, through strategic research and forecasting.
Consider an “agile” yet predictive volumetric forecasting alternative, where you can go from finalizing your new ideas or concepts to a full volume forecast as accurate as industry leaders in two weeks and at a fraction of the cost.
When we don’t do a great job at forecasting new product performance, what can we blame? How about blaming ourselves for not educating our clients about why these forecasts can, and often do go awry.