Knowing what your customers want is crucial if you’re looking to meet their demands, boost your bottom line, and continuously improve your brand reput...
The much-needed revamp for Market forecasting.
An update and analysis on the current state of the industry.
De La Riva Group helps Nissan revitalize their brand in Mexico.
Introducing the industry’s first prediction market-based volume forecasting capability.
Why do forecasts go wrong? There are a few reasons; the GIGO principle, competitive reaction, and the precarious nature of asking intent.
I left the PMRG meeting energized and hopeful about the future of our industry. A lot of very smart people are thinking about, developing, and measuri...