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Venture into the transformative role of AI and machine learning within the insights and analytics industry. Explore applications that elevate data interpretation, fuel smarter strategies, and redefine market understanding.
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Learn how AI is disrupting and reshaping market research while prompting questions about embracing a transformative future on our website.
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Discover how artificial intelligence can empower businesses to gain deeper insights into customer pain points and drive impactful change.
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Discover the power of AI in market research with quantilope's Consumer Intelligence Platform. Save time by automating manual tasks and focus on strate...
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Discover the power of AI in market research, enabling market researchers to shape engaging and real-time content that redefines the industry's future....
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Explore the game-changing role of AI in Innovation Research, uncovering new segmentation techniques, and trend differentiation in consumer categories.
From physical documents to intelligent, natural-language summaries: generative AI has brought Knowledge Management (KM) a long way since its humble be...
To continue our series on the artificial intelligence landscape in Latin America, as described by local experts, Ana Vanegas at Echo Market Research s...
Are you sick of hearing about ChatGPT and generative AI yet? The truth is technology like this is going to keep advancing at record speed, and every i...
Data is the foundation of any research. To ensure accurate and reliable outcomes, researchers need to craft questions that are neutral, objective, and...
Editor’s Note: The following interview features a Greenbook Future List honoree, Sathyaraj Asaithambi. The Greenbook Future List recognizes leadership...
Online retailers face intense competition, so they need to always look for new, creative methods to enhance consumer experience and remain on top of t...
Artificial Intelligence is a trending topic globally, with many industries adopting and creating new applications of the technology. LATAM is no excep...
Picture this, you’re reviewing survey data and reading open-ended responses. You’ve just found the epitome of good open ends: a thorough, insightful a...
In the high-stakes world of marketing, understanding your consumers is paramount. But what if I told you that some of the most common marketing strate...
For years insights teams have battled with challenge of tracking the ROI of their research on business performance. The constant effort of connecting ...
There is no question the world needs to proceed with great caution. That so many knowledgeable AI practitioners are concerned is a red flag. When I th...
OnTheGo is an up-and-coming tech startup that is making itself known in the Brazilian market research community with its chatbot methodology. Their fa...
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As the Senior Vice President of Jasper Colin, I have had the privilege of witnessing the rapid advancements that have reshaped the market research ind...
2023 has birthed a new era, where factors such as the lingering impacts of the pandemic, inflationary pressures, heightened consumer price sensitivity...
Out with the old, in with the new. The world is changing fast – which means brands and marketers need to come up with new innovations to keep up. Some...
Over the years, significant time and resources have been dedicated to improving data quality in survey research. While the quality of open-ended respo...
I wanted to share how I use ChatGPT (and Bard in Google). I find myself using it every day. I hope you find a few ideas here that are helpful…
As I’ve reached the biblical three score and ten years of age, I’ve gained increasing appreciation for the old saying that history doesn’t repeat itse...
The technology sector is a fast-paced world. From Google Glasses (remember those?) to the Oculus to Apple’s latest announcement of their Vision Pro, t...
To say ChatGPT has blown up in the last 8 months would be an understatement. It has not only sped up the pace of digital transformation; it has revolu...
Generative AI has made its grand entrance. Its implications are dominating the headlines in tech circles and beyond. The research industry has wasted ...
As generative AI technology continues to advance, its impact on various industries is becoming increasingly apparent, and the market research sector i...
Walk into any research forum—or an IIEX conference—and you’ll find the conversation will invariably turn to AI. Generative AI may be all the buzz, but...
Whilst AI has been topical for some time, its ramifications might have felt nebulous and distant. But, breakthroughs in generative AI, like GPT-4 and ...
Editor’s Note: I wrote this article with the help of artificial intelligence (AI). I experimented with Bard, a large language model from Google AI, an...
With apologies to Lewis Carroll … “Beware the Chatterbot, my son! The jaws that bite, the claws that catch”. ChatGPT is currently being talked about a...
As we look towards a future where the art of conversation is a skeleton key for technology’s finest fruits, what should we Insights professionals be c...
Imagine offering a hyper-personalized digital assistant for every customer. It remembers their history, preferences, likes & dislikes, current context...
How many times in the past month have “ChatGPT” and “AI” come up in conversations at work or with friends? If the answer is zero, please invite me to ...
There have been a few big inflection points of societal disruption driven by technology in the last 50 years: One was the introduction of the Internet...
Coding and analyzing open-end responses have challenged marketing researchers for decades. AI text analytics automates the chore of analyzing text, sa...
Editor’s Note: The following interview features a Greenbook Future List honoree, Robyn Rouse. The Greenbook Future List recognizes leadership, profess...
Merging Online and Offline Research to Understand Shopper Behavior in Today’s Reality The concept of online shopping is nothing new. Arguably, we were...
Marketing scientist Kevin Gray asks Dr. Anna Farzindar of the University of Southern California about the impact and ethics of Artificial Intelligence...
ChatGPT (GPT meaning “Generative Pre-trained Transformer”) is a chatbot launched by OpenAI in November 2022. It has quickly exploded in public awarene...
Every industry has been impacted by artificial intelligence (AI) over the past decade. The market research realm is no exception to this change. AI ha...
Disclaimer: Unlike other articles you may have read about ChatGPT, this one definitely wasn’t authored by ChatGPT! What is ChatGPT? ChatGPT is the lat...
Knowing what your customers want is crucial if you’re looking to meet their demands, boost your bottom line, and continuously improve your brand reput...
“Never has there been a better time for things to go right.” That’s how ESOMAR President Kristin Luck welcomed attendees to the 75th anniversary ESOMA...
Demand for insights about customer experience is more urgent than ever. Whether it’s in-depth strategic research led by insights professionals or cust...
How AI is being used to create new consumer insights.
Four core questions to consider when choosing an AI insights platform.
Developing tools to help brands increase their marketing value.
How to optimize your insights program using AI.
Introducing conversational surveys, or conversational AI.
A new AI-powered platform helps brands optimize e-commerce images.
The potential of digital humans to transform the survey experience.
Did Peloton mitigate brand damage after a poor product placement?
New UX innovations are driving changes in the travel industry.
How AI both revolutionizes and complicates the healthcare industry
Data Science is making way for more complex meta-analyses.
Additive manufacturing is almost synonymous with 3-D printing.
The new age of superb customer service and returns on investments.
As the world of market research moves forward, we leave what we have known as tracking research behind.
Digitally driving shopper growth by managing online product content.
Launch innovative tools that drive impact and ROI for global insights.
Brand messaging that is relevant to their target audience.
Detect people’s emotions in their voice based on pitch and tone.
Success in taking a “seat at the table” in marketing insights.
Improve customer experiences by using facial coding and eye tracking.
Lenny Murphy sits down with Sascha Eder, CEO of NewtonX.
Many organizations will remember the year they finally adopted artificial intelligence (AI) to grow their business.
GRIT Future List honoree, Christopher South, tells us why his biggest accomplishment is also his biggest failure.
Put away those skinny jeans and part your hair down the middle, we’re about to learn how Generation Z engages with YouTube and where they’re likely to...
The more data we have, the more reliably quality management tools can predict quality and the faster we can prevent fraud.
“There is a lot of enthusiasm and appetite for using technology and using technology with insights.” Carol shares her thoughts on the 3 A’s creeping u...
Market research fraud is massive. fraud spiked in 2020, as much as 30% in some studies.
Incorporating AI and ML technology can create a more conversational, less transactional online survey experience.
Industry Insights from Partners
Partner Content
Learn how AI is disrupting and reshaping market research while prompting questions about embracing a transformative future on our website.
Partner Content
Discover how artificial intelligence can empower businesses to gain deeper insights into customer pain points and drive impactful change.
Partner Content
Discover the power of AI in market research with quantilope's Consumer Intelligence Platform. Save time by automating manual tasks and focus on strate...
Partner Content
Discover the power of AI in market research, enabling market researchers to shape engaging and real-time content that redefines the industry's future....
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