Frito-Lay is in the midst of a Facebook contest where participants can create their own flavor of potato chips. These social programs can be a valuable way to both gather insights and market the brand. David Bauer outlines the lessons we all should take from the example of Frito-Lay.
The events and media coverage surrounding the Facebook IPO have been fascinating. After about the fourth day, it dawned on me: the lessons from the blundered Facebook IPO hold true for market research project managers as well.
As an industry, we have some pretty good "old-school" tools, such as brand tracking. But these methods feel outdated in a mobile world. The future belongs to the innovative market research companies that can figure out how to accurately measure digital, mobile and social.
