It takes a lot of iterations, both private and public, to get a product to its current state.
A reflection on the current state of data privacy laws.
5 benefits of utilizing biometric methods.
A study of Gen Z, gathering data on opinions, attitudes and habits.
An exclusive sneak peek into the upcoming Business & Innovation edition of the GRIT Report, previously the Q1-Q2 edition.
How the digital transformation in personal data is reshaping the insights industry
Breakdown of the Facebook-Cambridge Analytica controversy & why the MR industry needs a new framework for the use of personal data
Macromill case study on mobile video ad testing for Facebook and Instagram
Three insights into the rise of the personal data economy.
The world exists in a complex system, with everything in a constant state of change and demands hard work.
Ben Kaplan looks at three trends in marketing that companies should include in their plans for 2017.
115 facts that explain how social media is becoming an integral part of people’s life and business
Mistakes happen. Miscalculations happen. Life happens. They happen less when there is a structured independent audit enforced and in place.
Marketing is transforming from top down to bottom up and you need to embrace it, not run away.
If surveys are in decline for a bunch of market researchers, it seems it is not the truth for the tech giants.
Topic Data, a product/service from Facebook, allows marketers to see what users are saying about brands, products, events and activities.
Ethical concerns with big data analytics are outweighed by enthusiasm for greater insights and optimism for potential new discoveries.
The industry is changing very fast indeed now, and the need to adapt to the new world we find ourselves is more important now than ever.
Potentially raising issues of Privacy, Corporate Social Responsibility, Ethics, and Doing No Harm. How might the backlash impact MR?
Part one of a two part blog series on learnings from ARF Rethink 2014. Part two will be on “Big data, big research possibilities”.
Are some iconic brands actually less popular than we think? According to a new study from Y&R, the answer may well be yes.
Sean Bruich and Ruth Krichelo from Facebook brought a supplier perspective of how Facebook used ‘Big Data’ to help its advertisers come closer to the ...
After this Social Media Week 2013, I’m walking away with a sense of the growing importance of context not only as a researcher but as a marketer.
The number 13 holds great symbolism. Brand Keys’ validated, predictive loyalty and engagement metrics have identified 13 critical trends.
Last week’s Sentiment Analysis Symposium packed an astonishing amount of high quality content from top flight presenters into a single day.
Of the 1,910 unique links shared by the #MRX community in the past two weeks, here are 10 of the most retweeted.
If you’re in the market research industry, the lesson is be careful –because while you might feel safe and secure at the moment, things can change dra...
We’re all guilty of using buzzword adjectives to describe our insights. We’re trying to to be expressive in the fewest possible words, after all. But ...
Social programs such as Frito-Lay’s Do Us A Flavor Facebook contest, can be a valuable way to both gather insights and to market the brand.
Of the 1,500 unique links shared on #MRX last week, here are 10 of the most retweeted.
Effective leaders, whether of newly public companies or of market research projects, need to follow some common sense best practices.
The future belongs to the innovative market research companies that can figure out how to accurately measure digital, mobile and social.
I left the PMRG meeting energized and hopeful about the future of our industry. A lot of very smart people are thinking about, developing, and measuri...
Marketing departments are now having two-way dialogues directly with their customers, enabled by social technology, which is putting the proverbial MR...
How many times have you typed your name, interests, gender and a raft of other information into a form for a service on the web?
A question? How are you tracking your social media P&L? Do you even have one? Are you wondering what I am talking about? The answer is this: the socia...
Wrapping up my “newsmaker” interview series is a discussion with Jeffrey Henning, CMO of Affinnova. Jeffrey made news a while back when he left Vovici...
Comparing the game play mechanics embedded into Twitter, Facebook and LinkedIn to work out which was the best game.
An infographic from Tech King that underlines the point that market research simply cannot avoid embracing social media.
This is a little bit like a print firehose because the content was so rich and my fingers are so slow. The overall impression was, as in past Research...
It’s time for the MR industry to create innovative tools to meet the data-driven insights needs of our clients. Otherwise, the trend of losing market ...