Using games within a research methodology allows us to better understand implicit and system 1 thinking. Here are foundational concepts for designing a game that engages players and reveals what they're thinking.
You don’t have to read Part 1 of this blog series to be aware of the worrying issue facing market researchers: online surveys are being ignored in growing numbers thanks to survey fatigue in respondents.
Respondents are the lifeblood of market research. Previously, very little data has existed to help researchers understand this basic question: how do we get consumers to engage with us and what do those folks look like?
We need ‘enacting’ research that creates ENgagement and ACTivation among clients as well as participants, through gamification, stories and experiences.